Passenger Shipping's profit improvement plan under implementation


Company announcement                                                            

                                                                    No.: 18/2008
                                                        Copenhagen, 1 July 2008 







Passenger Shipping's profit improvement plan under implementation               

Earlier today Ekstra Bladet published an article, where accounting figures for  
the first four months of the year for some of DFDS Seaways' passenger routes    
were stated. The figures are in accordance with the quarterly report for Q1     
2008, where it is informed, that the operating profit (EBIT) for the business   
area Passenger Shipping, which includes DFDS Seaways, was DKK -135 million.     

Like previous years the profit development for DFDS' passenger routes are       
influenced by seasonal changes with the low season being the first quarter of   
the year and this effect was included in the profit expectation of the Q1       
report.                                                                         

Moreover, a company announcement was released on 27 May 2008 concerning a       
project, which aims to improve the profitability of Passenger Shipping,         
including the closure of a route later this year. It is assumed that the        
confidential accounting figures regrettably have been released in connection    
with this project.                                                              

The work on improving the profitability of Passenger Shipping is underway.      

Yours sincerely                                                                 
DFDS A/S                                                                        


Further information: CEO Niels Smedegaard, tel + 45 3342 3400                 
or 
CFO Chr. Merrild, tel + 45 3342 3201 



The DFDS Group operates a leading, sea-based transport network in Northern      
Europe that is based on a fleet of 64 ships, comprising cruise ferry ships,     
Ro-Ros, combined freight/passenger ships and container ships as well as         
terminals and a trailer network linked to the routes. The company has 4,400     
employees in 14 countries. DFDS is head-quartered in Copenhagen and is listed on
OMX The Nordic Exchange Copenhagen.

Pièces jointes

fbm010708uk.pdf