Search, Find and Buy Fox Home Entertainment Releases Anytime,
Anywhere From a Mobile Device
Urban Crime Thriller STREET KINGS First Text to Buy DVD and Blu-ray
Disc
CENTURY CITY, Calif., Aug. 26, 2008 (GLOBE NEWSWIRE) -- Twentieth Century Fox Home Entertainment (TCFHE), a recognized global industry leader in the marketing, sales and distribution of DVDs, has launched FoxStore Mobile (http://mobile.foxstore.com), a new mobile commerce site that allows consumers to search, find and buy their favorite Fox filmed entertainment available on DVD and Blu-ray Disc anytime, anywhere from a mobile device.
FoxStore Mobile is an extension of Foxstore.com, the official online retail store for TCFHE. The site's mobile commerce functionality is provided by CardinalCommerce Corporation, a leading provider of payment methods for eCommerce and mCommerce merchants and is hosted on the company's mobile platform, Cardinal MAX(tm).
To promote the availability of FoxStore Mobile, Fox debuted its first ever text to buy DVD and Blu-ray Disc with the release of STREET KINGS, an explosive urban crime thriller featuring gripping performances by Keanu Reeves and Academy Award(r) Winner Forest Whitaker.
The text to buy campaign was featured prominently at STREET KINGS sponsored events including the Complex Magazine Hip Hop concert in Los Angeles, the Vibe Magazine 15th Anniversary Party in New York and at the 2008 Rock the Bells festival series. To access the promotion, consumers were given a keyword, "STREET", to text to the short code, 21456, to quickly and easily purchase the DVD or Blu-ray Disc.
To visit FoxStore Mobile, go to http://mobile.foxstore.com on a mobile browser or text STREET to the short code 21456.
STREET KINGS is available now as a single-disc DVD, as well as a two-disc DVD and Blu-ray Disc featuring Digital Copy.
About Twentieth Century Fox Home Entertainment
A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on VHS, DVD and Blu-ray Disc (BD) as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets -- from mass merchants and warehouse clubs to specialty stores and e-commerce -- throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.
About CardinalCommerce
CardinalCommerce Corporation is the global leader in enabling authenticated payments, secure transactions and alternative payment brands for both eCommerce and mobile commerce. Cardinal Centinel(r)* enables payment brands such as Verified by Visa, MasterCard(r) SecureCode(r), PayPal(tm), eBillme(tm), Bill Me Later(r), Google(tm)Checkout, MyECheck, NACHA(r) Secure Vault Payments (SVP), eLayaway(tm), Ukash(tm), and Ebates and more to a network of over 30,000 merchants and merchant service providers. Our mobile commerce platform, branded Cardinal MAX(tm), makes it easy for merchants to sell through mobile commerce by linking them directly with consumer mobile phones. Cardinal's proprietary and easily deployable technology provides consumers, merchants, credit/debit card issuers, and processors the ability to conduct authenticated Internet, wireless and mobile transactions safely and securely. Headquartered in Cleveland, Ohio, with facilities in the United States, Europe and Africa, Cardinal services a worldwide customer base. For more information, visit www.cardinalcommerce.com
The CardinalCommerce logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=697
* Patent # US 7,051,002 B2