Frame agreement for digital signage to Byggeriets stores in Norway

PSI Group ASA and Mestergruppen AS has recently signed an exclusive
framework agreement for digital signage to Byggeriets stores in
Norway. The intention is that PSI's complete and modern IP-based
solution for interactive presentation of targeted information through
the use of TV monitors in-store, MyTV Media, is to be implemented at
all of the chain's stores in Norway in the long term.

- This is not only an important breakthrough for digital signage on
the Norwegian market - but it represents even a Norwegian record. The
frame agreement kicks-off as PSI makes the largest single
implementation of on-screen advertising posters in one store in
Norway. It happens in Stavanger in the course of a month, when
Byggeriets shop is ready for its new grand opening comprising the
country's largest digital signage solution. The scope is unique -
with a total of 35 large flat-panel displays and projectors in
addition to several interactive terminals - all of them implemented
in one store. There is no doubt that this is the largest single
installation of digital signage in Norway ever, says Jørgen Waaler,
CEO of PSI Group, and adds:

- It also shows that the market is developing fast - and that PSI's
digital signage solution has a significant potential both in Norway
and abroad - on a marketplace that the experts are expecting to grow
strongly in the future. At the same time, it is of substantial
importance that Mestergruppen conducted a thorough analysis and
in-depth evaluation of various solutions, before choosing our
complete application and hardware concept in digital signage. We are
very pleased to be considered the best and most suitable provider to
one of Norway's leading chains within building and home improvement
products which now is focusing heavily on in-store digital signage
solutions.

Great potential
With digital signage from PSI, MyTV Media, complete solutions are
offered comprising application solutions developed by PSI and related
hardware. A large proportion of deliveries to the stores in Byggeriet
will consist of application and licence revenues related to the
software developed and owned by PSI.

The agreement is formally signed by Mestergruppen AS, which also owns
Byggeriet, and PSI Media Solutions, which is a part of the new
business area Retail Solutions in PSI. Byggeriet has about 100 stores
across the country, of which about 20 percent are owned by the chain
itself. The intention is that all the stores in the chain are to
implement PSI's solution for digital signage in the long term.

For additional information please contact:

Jørgen Waaler
CEO of PSI Group ASA
Phone +47 905 90 010

Facts about PSI Group
PSI Group is a leading global provider of closed cash handling
solutions in the society and provider of retail technology for
improving the efficiency of price, goods and consumer information in
selected geographical areas.

PSI Group is head quartered in Rælingen (Norway) and employs around
360 staff in Scandinavia and Europe. The company is listed on the
Oslo Stock Exchange and Nasdaq OMX in Stockholm.

For more information, see www.psi.no.