Contact Information: Media Contact: Jamie Glass 602-369-5537
ATi and Integrato Partner to Offer First Dynamic Marketing Communications Solution With Predictable Outcomes
| Source: Adaptive Technologies, Inc.
PHOENIX, AZ--(Marketwire - September 22, 2008) - Adaptive Technologies, Inc. (ATi), the
Intelligent Information(SM) company, has partnered with premier marketing
solutions company Integrato, a division of AmazingMail.com, to provide the
world's first automated one-to-one dynamic direct marketing communications
solution using advanced science and technology to accurately predict
results.
ATi's unique predictive analytics engine powers the Integrato direct
marketing delivery solution for precise, personalized marketing
communications. The new solution uses ATi's proprietary technology to
accurately predict in real-time who to target for what product or service
and when, with automated customized fulfillment of the communication. The
revolutionary product will define the optimal media to use for the best
possible return on marketing investment using one-to-one communications,
whether by email, dynamic direct mail or call center interaction.
"ATi has partnered with Integrato because they understand the value of
personalized communication and the vital role accurate predictions play in
capitalizing on the impact of precisely targeted marketing communications,"
said Susan Cordts, president and CEO of Adaptive Technologies, Inc. "ATi
provides the intelligence and Integrato provides the action, creating the
ability to reach the right target, at the right time with the right message
in the right media for all their clients and that is extremely powerful."
The ATi and Integrato offering is a comprehensive solution that uses a
client's data to personalize communications based on predictions aligned to
the client's marketing and business goals. The new product uses real-time
intelligence empowering users with deep insight into each customer's value
and accurately predicting the business results of each customer's
communications interaction.
"We are able to generate an immediate one-to-one marketing response for our
clients and we can now predict outcomes based on ATi's embedded analytics
and behavior predictions whether through print, phone or web," said Steve
Wilen, CEO of AmazingMail.com. "It is very exciting because we are no
longer using an inefficient quantity of touches to get a phenomenal return.
We are using the balance between quality and quantity to maximize impact
and we are doing all of it on-demand in real-time, when the customer is
engaged and ready to interact."
Integrato is a dynamic developer and supplier of innovative answers for
personalized consumer communication. The impact of personalized
communications dramatically increases individual responses and quality of
marketing effectiveness in print and web. ATi is a provider of
software-as-a-service (SaaS) predictive analytic solutions, combining
advanced science and proprietary technology to predict results of sales,
marketing and
every-day business decisions, with confidence. Additional information is
available at www.adaptiveinc.com or www.integrato.com.
About Adaptive Technologies, Inc. - Adaptive Technologies, Inc. (ATi) helps
business leaders make better decisions. We provide companies with tailored
business intelligence and advanced predictive analytics solutions that turn
enterprise data into intelligent, actionable information. Founded in 2001,
Adaptive Technologies, Inc. is privately held and based in Arizona.
www.adaptiveinc.com
About Integrato - Integrato, a division of AmazingMail.com, provides
leading marketing solutions that specialize in leveraging real-time data
streams including Web behavior to instantly and seamlessly generate
individual, personalized, high impact, marketing communications.
AmazingMail pioneered new technologies and integrated solutions in support
of one-to-one marketing, including web to print and variable data processes
with in a one-day turnaround. AmazingMail is the only Internet direct mail
solutions provider holding a U.S. Patented process. Founded in 1998,
AmazingMail.com is a privately-held company based in Scottsdale, Arizona.
www.integrato.com