New Canaan Ski & Sport(TM) Launches Fall 2008 "Back to Ski" Event

Top CT Winter Sports Equipment, Accessories and Fashion/Apparel Retailer Offering Ski Rentals and 2008/09 Tune-Up Cards


NEW CANAAN, CT--(Marketwire - September 22, 2008) - New Canaan Ski & Sport, with store locations in New Canaan and Ridgefield, CT, has launched their Fall, 2008 "Back to Ski" event. The event previews the latest in Ski & Snowboard equipment and accessories, as well as Winter Sports apparel, from some of the world's top designers and manufacturers.

"We've been doing this for over 30 years, and no one does it better," noted Susan Alberino, co-owner of NC S&S. "We stand for top quality, a great sense of fashion, and, importantly, safety. When you and your family ski and/or snowboard this season, make sure that you look great, and you are using the safest, highest quality equipment possible."

To this last point, the stores will be offering a season long ski tune-up card for only $99. "This will allow our customers to come into the stores as often as they want to, and ensure that their new or existing equipment is 100% good to go," stated Pam Alberino, co-owner of NC S&S. The card is available for purchase until October 15th. Additionally, great equipment rental packages are now available as well.

About New Canaan Ski & Sport

Currently in its 33rd year of business, New Canaan Ski & Sport was founded by John Alberino in 1976. The mission statement of the stores is to offer NY and CT customers a one-stop destination for high quality, high value sports fashion/apparel, equipment, accessories and other types of sports-related merchandise. Originally more of a fall/winter ski shop, the business has expanded its merchandise mix and now offers seasonal items year round, such as bicycles and swimwear. For more information, go to www.newcanaanskiandsport.com.

Contact Information: Media contact: Chuck Hirsch Director of Strategy Magnet Concepts 914-730-9292 chuck@magnetconcepts.com