Contact Information: For further information please contact: For eType: Sheena Riviera AxiCom UK (Media Initiatives Group) T: +44 (0)20 8392 4050 E: sheena.riviera@axicom.com Rikki Webster Group Communications Manager Media Initiatives Group T: +44 (0)20 7436 5255 E: rikki.webster@initgroup.com W: www.initgroup.com For Mochi Media: Jason Throckmorton or Corey Lewis T: (415) 625-8555 E: mochimedia@launchsquad.com
eType Video Partners With Online Games Advertising Network Mochi Media
Video Ad Company Inks Exclusive UK Deal With World's Largest Online Flash Game Advertising Network
| Source: Mochi Media
LONDON--(Marketwire - September 23, 2008) - Media Initiatives Group's newly independent online
video advertising division, eType Video, has secured an ongoing contract to
provide UK inventory to Mochi Media through its online games advertising network, MochiAds.
MochiAds is the world's largest and fastest-growing online Flash games advertising network,
enabling advertisers to reach over 60 million highly engaged consumers each
month. The ads are delivered dynamically into the gaming content as
pre-game and inter-level advertisements, which are targeted to gamers as
they are played across the Web. eType Video will help drive creative
execution to deliver the most relevant message to Mochi Media's active
gaming audience.
eType Video will provide Mochi Media with video ads in formats including
pre-game, which shows as the game is loading, and inter-level
advertisements which appear during natural breaks in game play.
"Mochi Media's business model demonstrates exactly how video ads can be
used in a non-intrusive way to put content in front of engaged consumers,"
said Rob Gay, managing director at eType Video. "The Flash games in the MochiAds network
offer wide appeal across gender and age groups and can reach people who
would never normally consider themselves gamers, via viral campaigns and
over social networks."
Unlike console games and downloadable casual games, Web games played through the browser
reach an equal 50/50 male and female demographic, and span broad age
groups.
"Our partnership with eType will enable advertisers throughout the United
Kingdom to take advantage of the unique medium of Web games. Through our network of
MochiAds games, they are able to reach gamers playing content created in
partnership with thousands of developers," said Jameson Hsu, CEO Mochi
Media. "eType Video's impressive portfolio of existing publishers, and more
significantly their long-term experience in the online video space, is an
exciting partnership for us."
Mochi Media is a platform providing tools and services to game developers,
advertisers and publishers. Through its flagship MochiAds network, the
company provides game developers analytics, distribution, and monetization
tools -- while supplying advertisers with turn-key reach to over 60 million
users a month. For Web site publishers, Mochi Media provides access to its
catalogue of thousands of high-quality Flash games, enabling them to better
monetize and entertain their users.
About Mochi Media
Mochi Media is a platform dedicated to fueling the creativity of the gaming
community through its products and services. The core product, MochiAds, is
the largest online games advertising network for developers, advertisers
and publishers. The network provides game developers with monetization,
distribution and analytics while providing advertisers with turnkey
opportunities to reach over 60 million gamers per month. The thousands of
online games available in the game catalog provide publishers with engaging
content to attract, entertain and retain their users. Mochi Media is
headquartered in downtown San Francisco.
About eType
Owned by Media Initiatives Group, eType is the UK's leading premium online
ad platform, with over eight years of highly successful experience in
managing publishers' online sales. Trafficking more than 3.5 billion
adverts per month and with a 15-strong sales and support team, eType is
leading the way within the industry, holding advertising sales contracts
with the most high profile online brands across all areas of the UK market,
including hi5, Ministry of Sound, Videoegg, Endemol UK and National Rail
Enquiries.
Since launching eType's dedicated video division, the team has worked
relentlessly to become the UK's largest and most respected video ad
specialists, developing unrivalled experience in selling non-traditional ad
formats within the UK market. Today, eType Video holds the exclusive UK ad
sales contract for video technology specialists, Videoegg, selling a range
of innovative ad formats across a number of the world's leading sites,
including Bebo, hi5, and Facebook third party applications.