NEW PROVIDENCE, NJ--(Marketwire - September 24, 2008) - Bowker, the global leader in
bibliographic information management, today announced the introduction of a
new Data Warehouse module for its PubTrack business intelligence service
for the publishing industry.
The new module is a breakthrough for small and medium-sized publishers as
it levels the playing field with respect to the ability to analyze internal
sales data and identify important trends. Previously, sophisticated sales
data analysis tools were only available to large publishers with more
extensive financial and technology resources than their smaller
competitors.
"With our new data warehouse module, publishers can use a proven set of
business intelligence tools and dashboards that were designed by publishers
and for publishers, rather than trying to modify other products available
from software vendors or develop their own," said Kelly Gallagher, general
manager of business intelligence for New Providence, N.J.-based Bowker.
"In order to obtain the kind of insight they need to be successful in this
increasingly competitive marketplace, publishing executives need to have
access to multiple sources of sales data on a common platform. For those
publishers already doing this type of analysis, our new Data Warehouse
services may prove to be a more cost-effective solution."
The new module works by aggregating all of the internal sales data from
throughout the supply chain and a publisher's various sales channels. All
of the data is then merged into one centralized and secure location, where
the customer is able to use Bowker's PubTrack tools to analyze and produce
different kinds of reports. Additionally, the module provides robust
"ad-hoc queries" capabilities to create custom views and dashboards.
According to Gallagher, the new module is available in three offerings:
-- A fully hosted solution for customers who prefer that Bowker manage
their sales data behind secure data firewalls;
-- A mirrored solution for publishers who would rather maintain their
data in-house and provide updates to the Bowker tools; and
-- A custom installed solution for publishers who prefer to license the
PubTrack software and maintain the data warehouse at their own sites.
PubTrack is Bowker's highly regarded business intelligence service for
members of the publishing industry operating on an Oracle / Oracle Business
Intelligence Enterprise Edition infrastructure. PubTrack currently serves
the Higher Education, Christian, and Canadian markets with accurate,
reliable and actionable data that is delivered in formats that allow
executives to put it to work immediately for their companies. For more
information, please go to
http://pubtrack.bowker.com.
About Bowker
Bowker is the world's leading source for bibliographic and data analysis
information. The company provides searching, analytical, promotional,
business intelligence and ordering services to publishers, booksellers,
libraries, and patrons through national and international brands,
including: Books In Print®, Global Books In Print®, Syndetic Solutions™,
Pubnet®, PubEasy®, PubTrack™ and more. In the U.S., Australia and Puerto
Rico, Bowker is also the exclusive ISBN and SAN Agency and a DOI
registration agency for the publishing industry. Bowker is headquartered
in New Providence, New Jersey, with operations in East Grinstead, England,
and Port Melbourne, Australia. For more company details, please visit
www.Bowker.com.
Contact Information: Media Contact:
Daryn Teague
Teague Communications
(661) 297-5292