Mitsubishi and LBi deliver new models to your doorstep

PRESS RELEASE
Stockholm/Amsterdam, 23 October 2008

Where do you want your new Mitsubishi? That's the key question being
asked in the new pan-European launch campaign developed by LBi
Netherlands for Mitsubishi. The multi-channel campaign invites
potential owners to nominate the location in which they want to
receive their brand new Mitsubishi Lancer Sportback or Colt. On
Saturday 29 November, the winners in all participating European
countries will have the cars delivered to their chosen locations.

On Your Mark
www.onyourmark.eu allows entrants to choose and mark their own unique
location on a map of Europe. For the winners, these will be the
real-world places where brand new Mitsubishi Lancer Sportbacks or
Colts will be delivered in spectacular fashion on November 29.
Entrants are encouraged to be as creative as possible in making their
marks - the more imaginative the entry, the greater the chance of
winning.

Japanese game show: Extremely Sponsored by Mitsubishi
LBi has also developed two online mini-games as part of the
integrated campaign, In 'Lancer Looping' and 'Colt Curling', players
experience for themselves the hilarious, over-the-top chaos of a
Japanese game show. The game shows, 'extremely sponsored' by
Mitsubishi, can be played at www.onyourmark.eu/gameshow

LBi has been responsible for the entire campaign, including strategy,
concept development, production, media sourcing, seeding and PR. In
addition, LBi will support the participating countries in their
supplementary local activities.

Walter de Reus, Client Partner at LBi is delighted with what
Mitsubishi and LBi Netherlands have achieved: "This is an exceptional
large-scale and eye-catching campaign. We are very proud of the
result and are looking forward to the moment when the Mitsubishis are
delivered throughout Europe - some of them by helicopter."

For further information please contact:
Igor Milder, CEO, LBi
Netherlands
 +31 20 460 4500, igor.milder@lbi.lostboys.nl
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com

About Mitsubishi Motors Europe
An offspring of the vast and mighty Mitsubishi group of companies
first started by Yatoro Iwazaki in 1870, today's Mitsubishi Motors
Corporation is one of the oldest Japanese car manufacturers (Model-A
in 1917) as well as one of the most innovative (from the 1936 PX33 -
Japan's first 4-wheel drive vehicle, to the 2009 i-MiEV - the first
full-fledged "mainstream" electric car in the market).

Today, Mitsubishi Motors is a successful mid-size global operator
(1,400,000 cars a year in average). Mitsubishi Motors Corporation has
manufacturing facilities in over 30 countries, and its sales and
after-sales organization serves more than 170 countries. In 2002,
Mitsubishi Motors Europe (MME) was founded specifically to coordinate
sales and after-sales in Europe.

Mitsubishi Motors sets as its ideal the synergy between dynamic and
environmental performance, and will continue to develop technologies
- such as the zero-emission i-MiEV electric vehicle - that show as
much care and pleasure for the environment outside as for the
occupants within.

About LBi:
LBi is  a global marketing and technology agency. The Company employs
approximately 1,600 professionals located primarily in the major
European, American and Asian business centers, such as Amsterdam,
Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi blends the full range of service disciplines to create
innovative multichannel solutions for national and international
corporate clients. By combining business and media strategy
development with creative design, industry expertise and the latest
digital communications technology, LBi offers a unique , and uniquely
valuable proposition. LBi is listed on OMX Nordic in Stockholm and
Euronext in Amsterdam as (symbol: LBI).

www.lbi.com