NEW YORK and REDMOND, Wash., Oct. 28, 2008 (GLOBE NEWSWIRE) -- TODAYshow.com unveiled "Your Healthy Family with Hoda Kotb," a new website that gives consumers a place to find the latest news, tips and advice on healthy living. Hoda Kotb, the co-host of the fourth hour of "Today," interviews celebrities, experts and everyday people to share their stories on raising healthy kids, the best tips for eating well, and pursuing happiness. "Your Healthy Family," which is sponsored exclusively by Unilever, is the latest offering of original health and lifestyle-related content from msnbc.com that gives consumers the compelling and relevant stories they want.
Consumers can easily access "Your Healthy Family," available at www.yourhealthyfamily.todayshow.com, where this month's stories focus on raising healthy kids. In one segment, a mother and daughter team up to show viewers how to get a workout just about anywhere -- without even stepping foot in a gym. Hoda also heads to the kitchen to help kids make healthy snacks and shares the results from a new study on treating ear infections. Upcoming segments offer recipes to help as America is tightening its economic belt and getting back to the kitchen, share the top 5 things you can do for heart health, and reveal the secrets to happiness.
"'Your Healthy Family' is just the latest example of how TODAYshow.com leads the way in delivering new experiences that serve both consumers and advertisers," said Randy Stearns, Deputy Editor, msnbc.com. "Consumers will discover great ways to live better, while advertisers get a powerful platform on one of the most recognizable news and lifestyle brands."
"Your Healthy Family" also offers stories that focus on parenting and relationships, as well as special series such as "Rethinking Infertility" and "The Joy Fit Club." As the exclusive sponsor, Unilever will provide original sponsored features focused on key topics like family health for the holidays, and engage consumers in unique ways both on-air and online.
"With the launch of 'Your Healthy Family,' TODAYshow.com is addressing our consumers' desire for more content and information on lifestyle choices that promote vitality. Unilever is proud to showcase our brands in this great editorial environment," said Jon Stimmel, Director Media Investment & Partnerships, Unilever. "We hope the highly-engaged audience and truly integrated online experience offers a complementary, and contextually relevant, platform to deliver our brand messages of improving lives through healthy eating and staying active."
Hoda Kotb was named co-anchor of the fourth hour of "Today" in August 2007. She has also been a "Dateline NBC" correspondent since April 1998 and the host of the weekly syndicated series "Your Total Health" since September 2004.
About msnbc.com
Msnbc.com delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft's advanced technologies, the site presents compelling, diverse and visually engaging stories on the consumer's platform of choice. Based in Redmond, WA, msnbc.com is a joint venture of Microsoft (Nasdaq:MSFT) and NBC Universal (NYSE:GE). Msnbc.com was the number one Current Events and Global News site with more than 43 million unique visitors in September, 2008. Source: Nielsen Online.
About Unilever
Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products. In the United States, the portfolio includes brand icons such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Promise, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Unilever employs more than 14,000 people in the United States and Puerto Rico -- generating nearly $10 billion in sales in 2007. For more information, visit www.unileverusa.com.