From print dependency to online opportunities - Eniro launches new strategy

From print dependency to online opportunities - Eniro launches new strategy

The CEO and Board of Directors of Eniro today announces a new strategy,
presented in a 7-year mission, supporting the transformation of Eniro from print
dependency to online opportunities, in order to strengthen Eniro's long term
prospects.

· By investing up to SEK 200-250 million annually over the next three years in
the development of online opportunities, Eniro expects that revenue growth in
online will more than offset declining revenues from print, resulting in a
strong online position with a top-line growth of 3-5% in the long term. The
target for the EBITDA-margin is around 30%, with continued strong cash
generation 

· To lower the financial risk, the target for the net debt in relation to EBITDA
is revised to 3-3.5. 

· The revised dividend policy states that up to 50% of the year's net income
shall be distributed to shareholders. 


”Two of Eniro's most important assets are the search directory and our client
reach. Our challenge is to capture the opportunities to be able to further
leverage on these assets. We need to transform Eniro from being dependent on one
distribution channel to developing new opportunities in other channels, growing
in importance. As a directory we are in the business of connecting people to
people and customers to sellers, through our databases and this we need to
utilize as much as possible in the future. When I today present Eniro's new
strategy I take great comfort and pride in the internal process that has been
the platform for our work, and I am convinced that we will reach our objectives”
says Jesper Kärrbrink, President and CEO of Eniro. 

Medium term financial expectations
In the medium term, during the investment period, Eniro expects an online growth
of 12-15% pa and a controlled print decline, resulting in a top line growth of
0-2% pa. Annual investments to capture the opportunities in online operations of
around SEK 200-250 million are expected to depress the EBITDA-margin to around
27% in the medium term. During this period, reduction of net debt will be given
priority over dividend.

“As you are well aware, the financial markets have been in distress over the
past months, and there are also signs of changes in the macroeconomic
environment. Although Eniro historically has been resilient to changes in the
economic cycle, we have to stay alert for any changes that might affect Eniro's
business. In this environment, we will pursue Eniro's new strategy for
transformation with a clear objective of where we are heading, but while having
one foot on the gas pedal we will also have one foot ready to push the brakes.
In other words, our priorities will be; keep sufficient headroom to covenants,
reduce net debt and make the necessary investments in our business” says Jesper
Kärrbrink.   

Background
Eniro is the largest directory operator in the Nordics, with operations in
Sweden, Norway, Denmark, Finland and Poland. With approximately 4,500 employees,
of which 2,000 sales representatives, Eniro has one of the strongest sales
forces in the region. The sales force creates over 3 million contacts per year,
connecting around 500,000 customers with millions of end users. Through Eniro's
search directory and its distribution channels Offline Media, Online and Voice,
Eniro annually generates a transaction value exceeding SEK 300 bn for its
clients. 

The future split of revenues between distributions channels will change over
time, but the key to Eniro's future success is in the development in new
products and distribution channels which will leverage on its key assets, the
search directory and the sales force. 

Offline Media will continue to be an important offering for Eniro over the
coming seven-year period. Paper is a strong information carrier, and although we
are facing a decline in printed media in general, due to changes in the consumer
behavior, it is starting from very high levels. In Sweden, the monthly usage
level for Gula Sidorna is as high as 50% of the population. 

Voice has seen a declining trend when it comes to number of calls, as the simple
requests on name and number can now be handled over the Internet. However, for
more complicated requests, the trend is the opposite, and Voice will be a strong
complement to other distribution channels. Eniro has already responded to this
development by extending the services in Voice to be able to answer any kinds of
questions.

Online is a growth area, and with around 40% of total revenue from online, Eniro
is already one of the leaders in the industry in terms of migration of the
business to online services. A strong and increasing usage of Internet and
mobile services is the basis for expansion, and it is in the online segment
Eniro sees the most interesting opportunities for development of new products in
this area.

Strategy - cornerstones
The Board of Directors today decided on the new strategy, formulated as follows:
In order to strengthen the long term prospects, Eniro shall transform the
current business from print dependency to online opportunities by developing the
most consumer and customer valuable directory databases and transaction
generator for all distribution channels, thereby position Eniro as a leading
Nordic media company with a number one position in local search, online
advertising and SME business facilitating services.

The transformation will take place over a 7-year period, including an initial
investment phase of 2-3 years. New financial targets are set to deliver
shareholder value and lower the financial risk.

The strategy rests on 
- A market leading sales force and strong customer base
- A unique, rich, qualified and transaction generating content database
- One directory business with a channel driven organization
- Strong local presence
- Future-oriented consumer and customer driven product development
- An organization and people aligned with the mission
- Enhanced strong brands
- Organic growth, strategic acquisitions and co-operations
- Operational efficiency

Organization
A new organization is designed to capture the product development as well as the
geographical dimensions of the business. Group Management, as previously
presented includes Jesper Kärrbrink, President and CEO, Jan Johansson, CFO,
Mathias Hedlund, VP Online, Wenche Holen, President Norway and VP Voice, Martin
Carlesund, President Sweden, Illka Wäck, President Finland, Henrik Dyring,
President Denmark, Roger Asplund, President Poland, Åsa Wallenberg, Head of IR
and Communication and Mattias Wedar, CIO. VP Offline Media is under recruitment
and will also be part of the management group.

Restructuring costs
Restructuring costs of up to SEK 50 M will be recorded in the fourth quarter, of
which SEK 10 M are related the close down of one call center in Sweden, and the
remaining part refer to redundancies and costs in connection with the new
strategy process.

Capital Markets Day
At a Capital Markets Day in Copenhagen today, Eniro's management team will
present the new strategy and the financial goals in detail.

CEO Jesper Kärrbrink will present the new strategy in a live webcast from the
Capital Markets Day, the webcast starts at 12.00 CET. The webcast can be
accessed through the following link www.eniro.com/cmd. For further information,
see www.eniro.com



For more information: 
Åsa Wallenberg, Investor Relations, tel +46 8 553 310 66, mobile +46 70 361 34
09
Emma Grönlund, Press, tel +46 8 553 310 75, mobile +46 76 105 48 00

www.eniro.com


Eniro is the leading directory and search company in the Nordic media market.
Eniro's search database connects sellers to buyers and makes it easy to find
people using Online, Voice and Offline Media channels. Eniro has operations in
Sweden, Norway, Finland, Denmark and Poland.

Eniro is listed on the Stockholm Stock Exchange and has some 4,650 employees. In
2007, revenues amounted to SEK 6,443 M, with EBITDA of SEK 2,266 M. Operating
revenues and EBITDA excluding discontinued operations.