NEW YORK, Nov. 11, 2008 (GLOBE NEWSWIRE) -- Perf Go Green Holdings, Inc. ("Perf Go Green") (OTCBB:PGOG), (www.perfgogreen.com), a marketer and distributor of biodegradable plastics, today announced the expansion of its business development team through a partnership with GEM Business Development. GEM will assist Perf Go Green in building brand equity with consumers, gaining additional retail distribution and leveraging its partnerships with strategic retailers.
The GEM team will be led by Rebecca Gournay, President, who has more than 15 years of consumer packaged goods experience in Sales Management & Marketing. Prior to co-founding GEM, she served as Franchise Business Director, Marketing & Sales Operations at Johnson & Johnson. While at Johnson & Johnson, she worked on leading brands such as Splenda(r), Lactaid(r), Band-Aid(r), Tylenol(r), and Aveeno(r).
"GEM's deep knowledge of the consumer packaged goods industry will be a great asset to Perf Go Green as we continue to grow," said Chief Marketing Officer Linda Daniels. "We picked GEM to help us refine our go-to-market strategy in the retail marketplace, enabling shoppers to make better environmental choices when they purchase household products. Our expanded team of seasoned executives will deliver a comprehensive consumer marketing plan, refine our go-to-market structure, and support retailers in their sustainability efforts by focusing on our authentic brand to drive category sales."
Founded in November 2007, Perf Go Green premiered at the March 2008 International Home and Housewares Show in Chicago, where its products were honored for their design quality and innovation. Perf Go Green is now shipping seven prominent biodegradable plastic products categories, including 13-gallon kitchen trash bags, 30- and 39-gallon lawn & leaf bags, plastic drop cloths, Doggie Duty Bags(tm) and cat pan liners. Its products are available nationwide at more than 12,000 retail outlets. They are also sold online through Amazon.com and drugstore.com.
The GoGreen Tall Kitchen Bags logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5504
Perf Go Green products incorporate recycled plastics that are combined with an Oxo-Biodegradable proprietary application method to produce the film for its bags. Based on environmental claims statements made by the manufacturer of the Oxo-Biodegradable applied to our bags, when discarded in soil and exposed to the presence of microorganisms, moisture and oxygen, we believe Perf Go Green products biodegrade within two years, decomposing into simple materials found in nature much faster than regular plastics, which can take hundreds of years to break down. Through this process and the use of recycled plastics, Perf Go Green effectively removes plastic waste from the environment. In addition, Perf Go Green trash bags utilize a unique patented dispensing system that stores the bags on the bottom of trashcans and dispenses them one at a time, similar to a tissue box.
About Perf Go Green
Perf Go Green Holdings, Inc. (OTCBB:PGOG), www.perfgogreen.com, is engaged in the creation and global marketing of 100% eco-friendly, non-toxic, food-contact-compliant, biodegradable plastic products. All Perf Go Green products are made from recycled plastics and completely break down in landfill within two years, leaving no toxic or visible residue, as compared to other plastics that take hundreds of years. Perf Go Green's corporate name reflects its "Go Green" mission to develop, market and distribute biodegradable plastic products as a practical and viable solution to eliminating plastic waste from the world environment.
The Perf Go Green logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5503
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.