Entraction expands to Spain

Solna, Sweden (18 November 2008). To meet the strong demand for
Entraction's products from Southern Europe the company has
established a local office in Madrid, Spain. The gaming market is
expected to show an annual growth of more than 17 per cent in Spain
and France and 21 per cent in Italy until 2012. The choice of Madrid
is natural as Entraction has many existing partners and interesting
discussions with potential partners in Spain.

Entraction is growing fast and to be able to meet the demand from
Southern Europe the company has recruited Missael Lundqvist, most
recently at the Swedish Trade Council in Madrid, for the position as
Sales Executive Southern Europe. Missael will focus on reaching
agreements in ongoing discussions with potential partners in Spain as
well as finding new business opportunities in Spain, France and
Italy."The establishment in Spain is a cost efficient way to reach new
customers and tie existing customers closer to Entraction as well as
a step in our strategy to grow in new markets. We have a fantastic
development in Southern Europe, but we see potential for increased
growth by local presence. The proximity to Gibraltar, which is a hub
in the gaming world, is also a clear advantage", says Peter Åström,
CEO Entraction.

Missael Lundqvist's native language is Spanish and he holds two MSc
from Gothenburg School of Economics and Commercial Law.

For more information, please contact:
Pia Rosin, Corporate Communications Director, +46 70 753 22 46
Peter Åström, CEO, +46 73 600 85 01
Missael Lundqvist, Sales Executive Southern Europe, +34 645 311 094
missael.lundqvist@entraction.com