CONCORD, MA--(Marketwire - December 1, 2008) - Aspiring business thoughtleaders can learn a
lot about what to do and what not to do from Donald Trump, says Ken
Lizotte, author of "The Expert's Edge: Become the Go-To Authority People
Turn to Every Time."
Trump is famous for being famous: "His over-the-top lifestyle is his
message," Lizotte writes in his book, published by McGraw-Hill.
But it's not all glitz. Trump shows the characteristics of a true
thoughtleader in his books, in which he offers unique insights on
negotiating and managing people to bring out their latent potential.
What does Trump's story have to do with the thousands of consultants and
professionals who need to establish themselves as thoughtleaders in niches
as varied as medical devices, marketing, law, computer-network reliability
and management consulting?
Plenty, says Ken Lizotte.
Only a handful of people can -- or want to -- achieve Trump's
paparazzi-attracting notoriety. But anyone who's an expert in any field
can become recognized as a thoughtleader within their target market,
Lizotte says, by using many of the same techniques Trump exploits.
Lizotte covers the example of Tom Peters, the best-selling business-book
author, as an exemplar. Peters is a bit like Trump, but with only the
substance and none of the glitz. The basic path to true thoughtleading,
Lizotte maintains, includes:
-- Discovery or research. This can be formal research, such as Peters
has conducted, or the kind of research that come with years of experience
in your field.
-- Insight. Processing your experience so as to come to conclusions.
-- Synthesis. Writing down your conclusions in article or books.
-- Communication and discourse. Arranging public speaking appearances to
promote your ideas.
-- Missionary zeal. Promoting your ideas relentlessly via the mass media
and the Internet.
Lizotte's book, published by McGraw-Hill, is available at bookstores and
from such online stores as Amazon.com.
His firm, emerson consulting group (
www.thoughtleading.com), in Concord,
Mass., has helped more than 200 individuals and professionals services
firms in the US and Canada become recognized thoughtleaders in their target
markets.
To interview Ken Lizotte or receive a review copy of his book, contact
Henry Stimpson.
Contact Information: Contact:
Henry Stimpson
Stimpson Communications
508-647-0705
Henry@StimpsonCommunications.com