LBi launches competition for British Gas

PRESS RELEASE
Stockholm/Amsterdam, 2 December 2008

LBi UK has recently launched the fifth and final game in a series for
Generation Green - the environmental programme from British Gas that
empowers teachers, schools and their local communities to lead the UK
in tackling climate change through the adoption of green behaviours.

The Generation Green project provides educational resources to
teachers and incentivises pupils and their communities to adopt
greener living by rewarding them with Green Leaves, which can be
redeemed by schools for green prizes. The site is aimed at both
teachers and pupils (aged between 7-14) and includes: school profiles
with updates on progress towards their leaf goals, interactive lesson
plans for both primary and secondary teachers to download, the
ability to redeem leaves for prizes and integration with the British
Gas Energy Savers Report.

Since the launch of Generation Green in April this year 28% of all UK
schools have registered on the site and nearly twenty million leaves
have been earned. 35% of those schools have engaged in more than one
activity such as the appointing of a light monitor or setting up an
eco -team.

The game "Professor Green and the Eco-Rangers" launched in
Mid-September is a multi level platform which shows children how the
little things that they can do can make a big difference to the
environment. In the weeks that followed, five levels of gaming have
been launched including 'Scrappy Valley', 'Tumble in the Jungle' and
finally this week the last in the sequence, 'The Grand Finale'. The
game allows children to customise their character and take on the
evil Baron Fosilosis over the five levels.

http://www.generationgreen.co.uk

For further information please contact:
Michael Islip, Client Director, LBi UK
 +44 (0) 20 70 63 64 65, Michael.Islip@lbi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com

About LBi:
LBi is a global marketing and technology agency. The Company employs
approximately 1,600 professionals located primarily in the major
European, American and Asian business centers, such as Amsterdam,
Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi blends the full range of service disciplines to create
innovative multichannel solutions for national and international
corporate clients. By combining business and media strategy
development with creative design, industry expertise and the latest
digital communications technology, LBi offers a unique and uniquely
valuable proposition. LBi is listed on OMX Nordic in Stockholm and
Euronext in Amsterdam as (symbol: LBI).
www.lbi.com