StayinFront Included in Analyst Consumer Goods Report

Sales Force Automation Report Evaluates Vendors and Trends in the Consumer Goods Industry


FAIRFIELD, NJ--(Marketwire - December 9, 2008) - StayinFront, Inc., a global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services, and eBusiness systems, today announced that it was rated 'Positive' in Gartner's November 2008 "MarketScope for Sales Force Automation in the Consumer Goods Industry"(1).

The criterion for inclusion is at least $5 million in consumer goods sales force automation revenue specific to one or more five key sales processes.

"We are honored to have been evaluated in this year's 'MarketScope for Sales Force Automation in the Consumer Goods Industry' report," said Thomas R. Buckley, CEO, StayinFront. He continued, "Our expanding presence in the consumer goods sector includes engagements with many of the world's leading consumer goods companies, such as Advantage Sales and Marketing, Pernod-Ricard, Kimberly-Clark and McKee Foods, among others. These organizations are benefiting from StayinFront CRM's flexible architecture and rich industry-specific features."

StayinFront Consumer Goods is a cost-effective, flexible solution for sales force automation and enables companies to leverage their field force investment to enhance account selling and retail execution. With actionable Analytics, StayinFront Consumer Goods provides management teams with visibility at the retail level, enabling real-time review and action.

(1) The MarketScope is copyrighted 2008 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About StayinFront

StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems. StayinFront offers rapidly configured and implemented solutions and services to manage and integrate all points of customer interaction including sales, marketing and customer support.

StayinFront has been chosen globally as a strategic CRM partner by many of the world's top life sciences, consumer goods, financial services and business-to-business companies, and StayinFront solutions have been implemented in over 20 countries in 12 languages.

StayinFront's flexible product architecture, object-oriented data modeling and range of deployment options provide an "exact fit" solution to help drive business processes, better manage the administrative functions of the system and lower ongoing costs of ownership.

StayinFront also offers a range of support services, including StayinFront Data Quality Services, to improve, standardize, augment and further leverage the informational assets contained in proprietary databases.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit www.stayinfront.com.


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