WEST HARTFORD, Conn., Dec. 17, 2008 (GLOBE NEWSWIRE) -- Parcxmart Technologies, an electronic payments company, today announced that West Hartford will launch the Parcxmart Card(tm) for parking and local merchant acceptance in the first quarter of 2009. The Town of West Hartford program will offer consumers a cashless payment option for on-street parking, plus deliver rewards and local discounts as a unique debit card at participating merchant stores.
The Parcxmart Card(tm) provides payment software for on-street parking, debits at local merchant businesses, and a rewards calculator that can carry up to ten separate merchant rewards programs per card. Merchants participating in the network earn commissions when they sell or reload value onto the cards. These cards can be reloaded with cash, debit, or credit up to $500 in value. Parcxmart will also provide a West Hartford card website with program information, local merchant directories and a merchant coupon hosting service. "This is about main street marketing. As participation increases the local currency carried on Town of West Hartford cards becomes more valuable as a payment system tied to local spending habits. This is good for local economic development," said John Regan President and CEO of Parcxmart Technologies Inc.
"What appeals to us about the card is its ability to be regional in its consumer appeal. For people who live in and work around West Hartford that is important," said John Phillips, Parking Operations Manager for West Hartford. "It is a universal card program that makes parking, shopping and eating convenient. It makes our downtown experience more convenient and our local merchants will see increased store traffic and income by selling the cards, reloading value on the cards, and accepting these cards as debit cards."
For more information about Parcxmart Technologies visit www.parcxmart.com.