Contact Information: For Media and Press: Johnny Royal
Han Studios Launches "Blendin TV" Web Series That Explores Cultural Diversity Through Exotic Food and Viral Marketing
Korean Culture and Korean Native Spark New Media Wildfire With "Blendin TV" in Hollywood, CA
| Source: The Han Studios, Inc.
LOS ANGELES, CA--(Marketwire - January 9, 2009) - Luthier PR -- BlendinTV.com, an online web
series that explores cultural diversity through food, has become an
international phenomenon in the viral marketing realm since the launch of
its online pilot in November 2008. As the pilot project of The Han
Studios, BlendIn TV has embraced the online audience across multiple video
portals on the internet.
Founder of BlendIn TV and native to Seoul, Korea, Yoojung Han has come to
understand the importance of cultural diversity and tolerance. Han has
made it her mission with BlendIn TV to display exotic foods from around the
world the way they should be introduced to someone trying them for the
first time... with creativity, comedy and class.
The show opens with host David Allan Donah and two participants who are
known as either "Picky" or "Eater." Donah brings a fresh appeal to food
television by capturing the audience with his sense of humor, quick wit and
ability to get right down to business. The show illustrates various exotic
recipes to the "Picky" and "Eater" participants of the show. The "Eater"
personality will immediately sample the food and their reaction is often
not what the audience would expect. The "Picky" personality brings an
educational aspect to BlendIn TV by asking questions about the recipe's
country of origin and tries to get a sense of what they are about to
indulge in.
The Han Studios and BlendIn TV have built up a strong audience and embraced
the internet for spreading the word about the show in a very grass-roots
way. Johnny Royal, CEO of Luthier Society, Inc. and viral marketing
expert, states that "BlendIn TV has embraced the new media surge and has
quickly built an audience the way it should be done online... through cost
effective seeding into existing social networks and constantly uploading
new, data rich content through viral video channels... it will not be very
long before someone like AOL catches on and goes for exclusivity with the
content and traffic of the show."
Viewers can check out the latest episodes of BlendIn TV and "Just Blend In"
at www.blendintv.com.