Contact Information: Media Contact Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact Mike Lewis mike.lewis(at)awarenessnetworks(dot)com Twitter: @bostonmike
Awareness Recognized as a Strong Performer by Leading Independent Research Firm
| Source: Awareness, Inc.
WALTHAM, MA--(Marketwire - January 12, 2009) - Awareness, Inc., the social media
marketing company, today announced that Forrester has named the company
as a strong performer in the January 2009 report The Forrester Wave:
Community Platforms, Q1 2009, an assessment of the state of the community platform market and how each of the leading
vendors stack up against each other.
Awareness, who builds online
communities for companies who want to leverage social media marketing
to engage with their customers, build their brand and increase revenues,
was among the select companies that Forrester invited to participate in its
Q1 2009 Forrester Wave report. In this evaluation, Awareness' personal top
scores were for leadership, breadth of offering, data and social features
in the Awareness on-demand Social
Media Marketing Platform.
Although Forrester considers there to be more than 90 vendors in the
community platform space, Forrester filtered this list to only include 9
vendors, like Awareness, that offer strategy, education, implementation,
support and analytics services to brands. These companies were included in
this list due to their healthy growth, established experience serving large
brands and companies and their focus on interactive marketers, which
Forrester views as the likely adopters for community platforms to create
public, brand-sponsored communities.
"It's an honor to have our leadership, a category in this Wave, and hard
work be recognized by Forrester," said John Bruce, CEO of Awareness. "This
news combined with our launch of Sony's online community, which was
announced this week during CES, is a very exciting way for us to kick off
the New Year. Awareness is poised to continue creating innovative
solutions to help marketers tap into the benefits of social media, and
we're looking forward to continuing to deliver these in 2009."
Connect with Awareness:
Twitter: http://twitter.com/awareness
Facebook: Join our Social Media Marketing Best Practices
(http://tinyurl.com/9ycpzf) and Social Media Marketing Mavens
(http://tinyurl.com/7j7uop) Groups
LinkedIn: Join our Social Media Marketing Mavens Group
(http://tinyurl.com/7vrnpv)
Blog: Participate in the Awareness Online Community and Blog
(http://www.awarenessnetworks.com/community.asp)
About Awareness
Awareness builds online
communities for companies who want to leverage social media
marketing to engage with their customers, build their brand, and
increase revenues. An early leader in enterprise social
media, Awareness works with some of the world's most respected
companies, including Kodak, McDonald's, Procter & Gamble, and Hershey's, to
transform their marketing and create deeper relationships with customers.
The Awareness solution features an on-demand Social
Media Marketing Platform that combines
user-generated content and social
networking with security and control. Awareness also provides strategic
guidance, best practices, and expert services to design, implement, and
manage social communities.
Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is
headquartered in Waltham, Massachusetts.