NEW YORK, NY--(Marketwire - January 12, 2009) - At the National Retail Federation Convention
and Expo, Sterling Commerce, an AT&T Inc (
NYSE:
T) company, today announced
the general availability of the
Sterling Selling and Fulfillment Suite 8.0. The Sterling Selling and
Fulfillment Suite is a comprehensive solution for the entire
inquiry-to-cash process. With this new version,
Sterling Multi-Channel Selling has broadened its e-commerce
capabilities for the store and call center to enhance the
cross-channel
shopping experience, and
Sterling Multi-Channel Fulfillment has added new inventory management
capabilities to drive operational efficiency and reduce costs.
"To differentiate themselves and grow revenue, retailers must deliver a
seamless cross-channel experience while also reducing costs, but they're
struggling to do that. They must transform their approach and embrace a
process-centric view that spans across the whole fulfillment process, from
order capture through delivery to the customer," said Cory Wiegert, vice
president, Applications Product Line, at Sterling Commerce. "The new
version of the Sterling Selling and Fulfillment Suite is uniquely able to
help companies achieve that transformation by extending our leadership in
addressing the complex challenges companies face in both their selling and
fulfillment processes."
Sterling Multi-Channel Selling allows companies to create a consistent,
unified buying experience across all available touchpoints -- Web, Store,
Call Center, and Field Sales. In this new version, Sterling Commerce has
broadened its e-commerce capabilities for the store and call center
channels to enable customers to order from anywhere and companies to
fulfill from anywhere. New e-commerce capabilities include:
-- Ordering capabilities to enable customers to pick up a cart created on
the Web and complete it in the call center or store.
-- Real-time inventory availability can now be accessed through all sales
channels.
-- Order-level store pickup functionality provides customers with product
delivery flexibility by enabling each ordered item to be scheduled for pick-
up at different store locations.
-- Return and exchange capabilities, such as support for blind returns,
are now available through the call center, helping call center agents
assist customers more quickly and efficiently through these processes.
For multi-channel fulfillment, Sterling Commerce has enhanced
Sterling
Warehouse Management System (WMS), a solution that brings operational
discipline to complex warehouse operations by giving managers robust
planning, execution and measurement tools. In this version, Sterling
Commerce has added new inventory management capabilities to drive
operational efficiency and reduce costs, including support for:
-- Consigned inventory, which provides flexibility in managing inventory
ownership by allowing a warehouse to trigger the transfer of ownership
based on operational events (receiving, picking, shipping etc.).
-- Serialization, which enables improved inventory accuracy by automating
the capture of serial numbers using "from" and "to" ranges. Sterling WMS
has built-in logic for computing the quantity based on those ranges based
on more complex computations.
-- Shipment profiling, which helps optimize picking and shipping
operations by allowing the grouping of orders based on shipment profile
criteria. This enables companies to more efficiently ship orders and
improve customer service by using different criteria like carrier
appointments, customer pickups, and promotions.
Sterling Selling and Fulfillment Suite is a unique set of applications for
managing the entire process of inquiry to cash that removes the barriers to
successful customer and supplier interactions by providing a single
inquiry-to-cash process of multi-channel selling and fulfillment
operations. The suite allows companies to present a unique buying
experience for their prospects, customers and partners in all the ways they
sell -- Web, call center, store and field sales. In addition, it provides
companies with control over the entire fulfillment lifecycle -- from order
management, to warehouse operations, to transportation and delivery, to
supply management, to returns and settlement.
About Sterling Commerce
Sterling Commerce, an AT&T Inc (
NYSE:
T) company, helps customers thrive in
a global economy by connecting their business communities, processes,
people and technology. More than 30,000 customers worldwide use Sterling
Commerce solutions for
business
process integration,
multi-channel
selling, and
supply chain
fulfillment, and
payments
management to optimize business performance inside and outside their
enterprise. Headquartered in Columbus, Ohio, Sterling Commerce has offices
in 24 countries around the world. More information can be found at
www.sterlingcommerce.com