IRVINE, Calif., Jan. 12, 2009 (GLOBE NEWSWIRE) -- On a strategic basis, big companies are often invested in protecting their market share and expanding from a large base. This leaves small market opportunities to be developed by companies that can identify and grow 'under the radar' market niches. If the 'undiscovered niches' grow by leaps and bounds then shareholders in these equities can potentially reap large returns.
This axiom best describes Who's Your Daddy, Inc's (OTCBB:WYDI) business plan which targets markets where insertion can be more easily accomplished, expanding their brand quickly by not tying up their initiatives in one make-or-break home run placement in a major chain or store. These smaller placements have created enormous successes for the company with a recent announcement commemorating over 300,000 Sport Energy Shots -- the company's top beverage -- sold to the Las Vegas market alone, driven by sales in top venues like the Planet Hollywood Hotel and Casino. WYDI's innovative approach is clearly helping them earn traction in the rapidly growing $6 billion world energy drink market.
WYDI's success with consumers can be attributed as much to savvy placement as an appealing taste profile. The company believes that it has pioneered the "Flavor Generation" of energy drinks that provide an energy lift from a good-tasting beverage, in contrast to the unpleasant taste of most other energy drinks.
It is inarguable that there is considerable cache on the company name "Who's Your Daddy?" with the frequent iteration in pop culture from celebrities and sports figures to teenage colloquialisms. Each utterance fosters a 'top of the head' recognition that gives advertising traction, behooves sales, and the product itself 'street cred' and memorable kitsch... all before consumption.
The composite of this unique strategy and brand assets is a company targeting a lucrative market with precision, uniqueness, and by subjective accounts, some strong proof of concept. Perhaps the company's product attributes of "lean" and "energetic" also describe its robust business plan.
For more information on WYDI visit: http://www.smallcapvoice.com/wydi/factsheet.html
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