Offerpal Media and MySpace Open Platform Team to Conduct "DevJam" for Application Developers

FREMONT, CA--(Marketwire - January 28, 2009) - Offerpal Media, the leading monetization platform for application developers, game developers and social publishers, and MySpace, the world's premiere social network, will co-host a MySpace developers' workshop, or "DevJam." The event will take place on Thursday, February 5th from 1:00 to 7:00 p.m. at MySpace's San Francisco offices, located at 625 2nd Street. The DevJam will feature several of social networking's most successful application developers, who will share firsthand experiences building, marketing and monetizing applications on the MySpace platform. Developers are asked to register for the free event at http://myspacedevjam.eventbrite.com/.

The workshop will focus on monetization through virtual currency, which has quickly emerged as a proven method to deliver value throughout the social networking ecosystem -- for publishers and advertisers as well as consumers -- and now serves as the monetization engine for the hottest applications on social networks and standalone Web sites. As part of this special event, selected developers will receive in-depth reviews of their MySpace applications from a team of experts. Participants will also hear directly from lead MySpace developers about the latest updates to the MySpace platform.

The annual virtual goods market is estimated at $2 billion and growing daily. Those who understand the dynamics of this economy have a unique opportunity to earn a significant piece of this pie. Today, more than 2,000 social web publishers rely on Offerpal Media as a way to monetize their traffic, and most are earning significant revenues through its virtual currency-based embedded offers model.

Event participants include:

--  Anu Shukla, CEO, Offerpal Media
--  John Hwang, Director of Products, RockYou
--  Jason Holloway, CEO, Apps-O-Rama
--  Nick Talarico, Director of Operations, Sibblingz
--  Dan Yue, CEO, YouPlus
--  Max Newbould, product lead for the MySpace Developer Platform's
    OpenSocial Container
--  Max Engel, Product Lead for MySpaceID
--  Jason Oberfest, Vice President of Business Development, MySpace
    

"Offerpal Media empowers our publisher partners to be creative and successful with their MySpace applications," said Anu Shukla, CEO of Offerpal Media. "By bringing together the top minds in the industry, we offer participants a unique opportunity to learn how they too can earn real revenues from social networking applications."

Interested parties who would like to participate in the application review are encouraged to send an email with details on their application to Matt McAllister, at mmcallister(at)offerpal(dot)com.

About Offerpal Media

Offerpal Media is the first "Managed Offer Platform" for social applications, online communities, social games, virtual worlds and the Apple iPhone. The company's turnkey platform allows publishers to monetize their traffic through targeted and relevant advertising offers, generating publisher revenues at a network-wide average of $75 per day for every 1,000 Daily Active Users. Advertisers can tap into Offerpal Media's expansive network to reach more than 50 million highly engaged and targeted consumers. Based in Fremont, CA, and backed by top-tier venture capital firms, Offerpal Media features an experienced management team with deep roots in online advertising, personalization, and optimization technologies. For more information, visit www.offerpalmedia.com.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace's international network includes more than 30 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE: NWS) (NYSE: NWS.A) (ASX: NWS) (ASX: NWSLV).

Among the top 2000 domains comScore Media Metrix, December 2008. For more information on comScore Networks, please go to www.comscore.com.

Contact Information: Contact Information Jason Throckmorton or Rachel Levine LaunchSquad 415.625.8555 Offerpal(at)launchsquad(dot)com Amy Walgenbach MySpace 415.293.9181 awalgenbach@myspace.com