Zip Express Installation Creates Special DTV Conversion Promotions to Assist Consumers During DTV Transition Delay

Next-Day, Nationwide CE Installation Service's Promotions Aimed at Nearly 7 Million Americans Totally Unprepared for DTV Transition(1); Creates StaticAcrossAmerica.com for Conversion Tips, Latest News


MINNEAPOLIS, MN--(Marketwire - February 9, 2009) - Zip Express Installation, a leader in next-day installation services for consumer electronics retailers, today announced special DTV conversion promotions to assist the millions of American consumers affected by the switchover to digital broadcasting as they prepare for the new June 12 transition deadline.

Following closely on the announcement of the U.S. House of Representatives' approval of legislation to delay the transition to digital broadcasting from February 17 to June 12, 2009, Zip announced special promotions designed to provide a simple, one-stop solution for consumers to transition to DTV or for their friends and family who may be struggling with the DTV conversion.

"The DTV transition has created an enormous amount of consumer confusion," said Hope Frank, Chief Marketing Officer for Zip Express Installation. "The date change from February 17 to June 12 will help, yet some broadcasters will be switching from analog to digital in February, far before the new June deadline. This situation will leave as many as an estimated 7 million Americans totally unprepared when their TV screens go blank. We want public entities and consumers nationwide to know that we are able to have them up and DTV ready within 24 hours of a scheduled request."

Zip offers a range of DTV conversion special offers that are simple, fast and affordable. For $199, Zip will provide consumers with a full DTV conversion experience, supplying a digital TV conversion box and professional installation services to convert current analog televisions to the new digital standard. Installation services include unpacking and properly connecting up to three other components (such as DVD players or game systems), wire management, packaging removal and a 1-year installation warranty.

Additionally, for $299, Zip will supplement the above offer with the installation and programming of a Logitech Harmony universal remote control, and for $349, consumers will receive installation of two digital conversion boxes, as well as a professionally programmed Logitech Harmony universal remote control.

To supply consumers with up to date news, views, videos and more on the DTV transition, Zip has launched the website www.staticacrossamerica.com. Details about Zip's special DTV conversion offers and more can be found at www.staticacrossamerica.com.

Zip Express Installation is the first nationwide installation service to offer consumers next-day installation appointments at a specific hour. Zip Express Installation's nationwide network of more than 16,000 CE-certified installers provide expert installation and customer service support including removing packaging trash from clients' homes and educating each customer on their new setup. Installation services start at $129.95, and all installations include a one-year warranty.

Zip Express Installation currently retains retail and online relationships with multiple partners including Target stores, Target.com, Office Depot, Amazon.com, TigerDirect.com and others. When the selected service is purchased, customers simply call the Zip Express toll free number or visit www.zipinstallation.com to schedule the installation for the specific day and time that is most convenient for them.

About Zip Express Installation

Headquartered in Minneapolis, Minn., Zip Express Installation -- in partnership with IAC (NASDAQ: IACI) -- provides fast and flexible home installations for your technology enjoyment. Zip Express Installation leverages a proprietary fulfillment process, best of class customer service and more than 16,000 professional, CE-certified installers for television and home theater installations, as well as computer solutions. For retailers including Target stores, Target.com, Office Depot, Amazon.com, TigerDirect.com, Direct Buy Stores, Comp USA stores and Nebraska Furniture Mart stores, Zip Express uniquely provides and manages an in-house install infrastructure that decreases return rates. Consumers may take advantage of Zip Express in-store or online with participating retailers, or online directly via www.zipinstallation.com.

(1) Nielsen

Contact Information: PRESS CONTACT: Chad Giron DBC PR+New Media 202-292-4560 chad@dbcpr.com Hope Frank Chief Marketing Officer Zip Express Installation hopefrank@zipinstalls.com