Contact Information: PRESS CONTACT: Chad Giron DBC PR+New Media 202-292-4560 chad@dbcpr.com Hope Frank Chief Marketing Officer Zip Express Installation hopefrank@zipinstalls.com
Zip Express Installation Creates Special DTV Conversion Promotions to Assist Consumers During DTV Transition Delay
Next-Day, Nationwide CE Installation Service's Promotions Aimed at Nearly 7 Million Americans Totally Unprepared for DTV Transition(1); Creates StaticAcrossAmerica.com for Conversion Tips, Latest News
| Source: Zip Express Installation
MINNEAPOLIS, MN--(Marketwire - February 9, 2009) - Zip Express Installation, a leader in
next-day installation services for consumer electronics retailers, today
announced special DTV conversion promotions to assist the millions of
American consumers affected by the switchover to digital broadcasting as
they prepare for the new June 12 transition deadline.
Following closely on the announcement of the U.S. House of Representatives'
approval of legislation to delay the transition to digital broadcasting
from February 17 to June 12, 2009, Zip announced special promotions
designed to provide a simple, one-stop solution for consumers to transition
to DTV or for their friends and family who may be struggling with the DTV
conversion.
"The DTV transition has created an enormous amount of consumer confusion,"
said Hope Frank, Chief Marketing Officer for Zip Express Installation. "The
date change from February 17 to June 12 will help, yet some broadcasters
will be switching from analog to digital in February, far before the new
June deadline. This situation will leave as many as an estimated 7 million
Americans totally unprepared when their TV screens go blank. We want
public entities and consumers nationwide to know that we are able to have
them up and DTV ready within 24 hours of a scheduled request."
Zip offers a range of DTV conversion special offers that are simple, fast
and affordable. For $199, Zip will provide consumers with a full DTV
conversion experience, supplying a digital TV conversion box and
professional installation services to convert current analog televisions to
the new digital standard. Installation services include unpacking and
properly connecting up to three other components (such as DVD players or
game systems), wire management, packaging removal and a 1-year installation
warranty.
Additionally, for $299, Zip will supplement the above offer with the
installation and programming of a Logitech Harmony universal remote
control, and for $349, consumers will receive installation of two digital
conversion boxes, as well as a professionally programmed Logitech Harmony
universal remote control.
To supply consumers with up to date news, views, videos and more on the DTV
transition, Zip has launched the website www.staticacrossamerica.com.
Details about Zip's special DTV conversion offers and more can be found at
www.staticacrossamerica.com.
Zip Express Installation is the first nationwide installation service to
offer consumers next-day installation appointments at a specific hour.
Zip Express Installation's nationwide network of more than 16,000
CE-certified installers provide expert installation and customer service
support including removing packaging trash from clients' homes and
educating each customer on their new setup. Installation services start at
$129.95, and all installations include a one-year warranty.
Zip Express Installation currently retains retail and online relationships
with multiple partners including Target stores, Target.com, Office Depot,
Amazon.com, TigerDirect.com and others. When the selected service is
purchased, customers simply call the Zip Express toll free number or visit
www.zipinstallation.com to schedule the installation for the specific day
and time that is most convenient for them.
About Zip Express Installation
Headquartered in Minneapolis, Minn., Zip Express Installation -- in
partnership with IAC (NASDAQ : IACI ) -- provides fast and flexible home
installations for your technology enjoyment. Zip Express Installation
leverages a proprietary fulfillment process, best of class customer service
and more than 16,000 professional, CE-certified installers for television
and home theater installations, as well as computer solutions. For
retailers including Target stores, Target.com, Office Depot, Amazon.com,
TigerDirect.com, Direct Buy Stores, Comp USA stores and Nebraska Furniture
Mart stores, Zip Express uniquely provides and manages an in-house install
infrastructure that decreases return rates. Consumers may take advantage of
Zip Express in-store or online with participating retailers, or online
directly via www.zipinstallation.com.
(1) Nielsen