Contact Information: Contact: Elizabeth Sapp Quiznos P. 303-893-5797 ESapp@quiznos.com Lisa Scheerer Crenshaw Communications P. 646-502-3575 Lisa@crenshawcomm.com
Quiznos(R) to Give Away One Million Subs on MillionSubs.com
Toasted Sub Pioneer Strives to Make the World Better, One Sub at a Time
| Source: Quiznos
DENVER, CO--(Marketwire - February 23, 2009) - Quiznos, one of the nation's premier quick
service restaurant chains and pioneer of the toasted sandwich, today
announced that it will give away one million subs as part of its effort to
offer better prices for a better world. Building off Quiznos' new lower
price offerings, the million sub giveaway also rewards individuals who are
doing their part to make the world a little better and encourages others to
do the same.
Starting today, Quiznos plans to give away one million free subs through
its new, customized Web site, www.millionsubs.com. Unlike some free food
promotions that restrict people to certain times and places, Quiznos' goal
is to make it as simple as possible to receive a free sub. In less than a
minute, visitors to the site can sign up and get a free sub coupon that can
be used at any participating Quiznos location nationwide.
"Given the current state of the economy, we believe we should all be
responsible for looking at our part of the world to understand how can we
make it better," said Rebecca Steinfort, Executive Vice President of
Marketing for Quiznos. "For Quiznos, that meant lowering our prices while
maintaining the high quality standards we are known for, and providing an
opportunity for a million people across the country to try our toasty subs
for free."
In addition, each day this March, Quiznos will award free subs for a year
to one person as part of its "Making the World Better" campaign. Visitors
to the site can nominate a personal hero by submitting a brief description
(in writing or video) of their hero's contributions to making the world
better. Quiznos plans to share stories received with everyone on the site
and will reward outstanding nominees with free subs for a year to help
inspire further great deeds. For full details and contest rules visit,
www.millionsubs.com.
The million sub giveaway builds on Quiznos' recently introduced "New Lower
Prices Every Day" national campaign, championing the chain's new price
reductions and menu boards. Introduced in early January, the quick service
restaurant chain now offers lower prices on 37 of its most popular
sandwiches, entrees and other items, including 20 toasty subs that are now
available for less than $5.00 -- all made with the same high-quality
Quiznos ingredients.
For additional information about Quiznos' new price structure, the million
sub giveaway or to receive a free sub today, visit www.millionsubs.com or
www.quiznos.com.
About Quiznos
Celebrating its 27th anniversary, Denver-based Quiznos is an international
chain designed for today's busy consumers who are looking for a tasty,
freshly prepared alternative to traditional fast food restaurants. Using
premium quality ingredients, Quiznos restaurants offer creative,
chef-inspired recipes for sandwiches, soups and salads in over 5,000
franchised restaurants throughout the world.
In October 2007, Quiznos was recognized for leading the QSR industry in
wait time performance by the Mystery Shopping Providers Association's
(MSPA) 2007 Wait Time Study. In May 2007, Zagat's consumer surveys listed
Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top
Overall, ahead of its direct competitors.
For further information, please visit www.quiznos.com