Masterpiece Solutions Launches Online Art Gallery MasterpieceOnline.com and Introduces Unlimited Listing Business Model

DENVER, CO--(Marketwire - February 23, 2009) - Masterpiece Solutions, the leader in comprehensive art gallery software and artist management software for art and antique galleries, artists and other independent retailers, today announced that it is moving its multi-million dollar online art gallery from www.archerexchange.com to www.masterpieceonline.com. In addition, the new site offers enhanced features designed to improve the experience for artists, galleries and online consumers.

Already a leading online destination for art shoppers with more than $460 million in inventory, Masterpiece Online (http://www.masterpieceonline.com) is the foremost website for showcasing and buying art from around the world. Masterpiece Online will become the leading online art community, connecting art galleries and artists directly with art, antique, craft and jewelry consumers worldwide.

With this launch, Masterpiece Online introduces the revolutionary offering of unlimited listings for all galleries and artists. Unlike any other online marketplace, galleries and artists can choose to list their entire inventory without increasing their costs or fees.

"Masterpiece Online is the future of art distribution for every gallery and artist. Art buying in the 21st century has shifted its focus to online browsing and purchasing. With hectic schedules and less free time, the online marketplace has become a convenient and necessary source for clients looking to peruse available art. With its new unlimited listing service, Masterpiece Online offers an invaluable service to anyone looking to purchase or sell quality fine art," said Dean Lombardo of Objects & Images, Inc. Fine Art in New York City.

Some key features and enhancements of Masterpiece Online (http://www.masterpieceonline.com) include:

1. Redesigned website: To better reflect the quality and diversity of the art, antiques and jewelry represented on Masterpiece Online, the site has been completely redesigned.

2. Enhanced consumer navigation: Art consumers want a simple, intuitive and graphically rich experience when shopping for art. Masterpiece Online has been designed with this in mind. This design includes large pictures with detailed dimensions of the works, and a magnifying function that allows the shopper a closer look at each item.

3. E-commerce and low-cost lead generation options for galleries: With new shopping cart resources and a competitive pay-per-lead process, the site offers galleries a variety of ways to attract prospective customers and to close sales with online shoppers.

4. New social networking capabilities: With more than 48 different social networking sites available, this feature allows art seekers to bookmark, share and circulate art with their friends around the world.

5. Google Site Search: Google is the standard search methodology for the Internet. Rather than constraining customers with a typical Boolean database search, Masterpiece Online shoppers will have the ease, flexibility and power of a Google search at their fingertips.

6. Comprehensive Integration with Art Gallery and Artist Management Software: Building upon the proven market leadership of Masterpiece Solution's art gallery software, our shopping experience has been completely integrated. When a customer purchases an item, that purchase will be posted into the gallery or artist's local instance of the software, awaiting payment processing and shipping of the transaction. No other website in the world is able to draw data directly from gallery in-store inventory.

7. Merchant Integration: Delivering an end-to-end solution means processing payments through customer credit cards. Masterpiece Art Gallery and Artist Management Software can process their online sales with their merchant processor of choice while being assured that their customers' transactions are completely secure and payments are handled at competitive rates.

Current galleries on Masterpiece Online have claimed to increase qualified lead generation by as much as 30 percent.

"The internet is a numbers game. When you put more inventory in front of interested online shoppers, you gain a higher probability of selling product. Providing unlimited listings on Masterpiece Online will allow our clients to take advantage of the full power of the web to drive new customers and sales to their businesses," added Kevin Warr, CEO of Masterpiece Solutions. "With this complete redesign, unique business model and nearly a half-billion dollars in current inventory, we have great confidence that MasterpieceOnline.com will become a leading destination site for galleries, artists and art collectors worldwide."

Also available from Masterpiece Solutions:

Masterpiece Gallery Manager

Utilized by independent retailers worldwide, Masterpiece Gallery Management Software was designed for gallery owners by gallery owners to increase the operating efficiency and simplify processes to give gallery owners and artists the freedom to focus on the art and not the paperwork. For nearly 15 years, Masterpiece Manager software has integrated point of sale software with inventory and customer relationship management.

Masterpiece Artist Manager

Masterpiece Artist Management Software (formerly called Archer Artist) is an art management system that offers unique and valuable benefits for the individual artist, including art tracking capabilities, a comprehensive customer database, an inventory management component that results in a consistently up-to-date website, and much more. With customization capabilities and ease-of-use, artists can focus on their art rather than the business. Visit http://www.masterpiecemanager.com/artistfnb.html for more information.

To learn more about Masterpiece Solutions' products and services, visit www.masterpiecesolutions.com or call 303.225.0330 today.

About Masterpiece Solutions

Founded in 1994, Masterpiece Solutions has grown to be the trusted authority on art gallery software products and services. Art gallery, antique, craft, and gift stores' owners and retail staff rely on Masterpiece Solution's unparalleled art management software and support services to help them effectively manage their businesses for greater operational efficiency, return on investment and peace of mind. In addition, Masterpiece Solutions also meets the needs of independent artists, offering artist software, artist website templates and much more at an affordable price. More information on antique software, art software and a wide breadth of other offerings can be found at http://www.masterpiecesolutions.com.

Contact Information: CONTACT: Alicia Hassinger CSG|PR 720.933.8119