Artificial Life is Bringing BMW Sauber F1 Team to the iPhone


LOS ANGELES and HONG KONG, March 4, 2009 (GLOBE NEWSWIRE) -- Artificial Life, Inc. (OTCBB:ALIF) (www.artificial-life.com) today announced another exclusive global agreement with BMW AG to produce a BMW Sauber F1 Team racing car title for the iPhone and iPod touch. This is the second collaboration between BMW and Artificial Life and follows the first iPhone title, "BMW Z4 - An Expression of Joy."

The upcoming title will feature the new BMW Sauber F1.09 race car in exquisitely crafted high quality 3D graphics and animations. In the game, players take on the role of a BMW Sauber F1 Team driver to form a team with avatars of the famous professional drivers Robert Kubica and Nick Heidfeld racing against other virtual teams. Races will take place on a wide variety of locations modeled after real race tracks around the world.

To simulate an authentic racing experience, Artificial Life's production team will take some key details of car racing into consideration. Factors such as weather, physics and momentum will have an effect on the car's performance. Realistic dynamic sound effects officially pre-recorded of real BMW race cars will be featured in the game. With the support of the touch screen and accelerometer features of the iPhone, the multi-control game-play will allow for an exciting, virtual, racing experience which will put the players' pro driving skills to the test.

The game is tentatively scheduled for release in July 2009 pending approval.

"Based on the great experiences with Artificial Life while developing the 'BMW Z4 - An Expression of Joy' title, we are very excited to take the next step together now. Like the brand new BMW Z4 Roadster, the BMW Sauber F1 Team guarantees unique adventures, based on the combination of excellent and banner product substance and a highly emotional captivation through the BMW brand," said Uwe Dreher, Head of BMW Motorsport Marketing.

"We are very pleased to work with BMW AG again on yet another exciting title. Sports and racing are interesting mobile market segments for both business and consumer applications on the iPhone. We will continue to explore further opportunities to enrich our iPhone portfolio with premium branded applications," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

(iPod is a trademark of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.)

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Los Angeles, with its production center in Hong Kong and additional offices in Berlin (EMEA headquarters) and Tokyo. As a leading, full-service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, content and business applications, Artificial Life provides 2D and 3D multi- and single- player rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit www.artificial-life.com or the company's m-commerce portal at www.botme.com.

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward-looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on February 9, 2009. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.



            

Coordonnées