MTG: LAUNCH OF NEW CHANNEL IN CZECH REPUBLIC

MTG: LAUNCH OF NEW CHANNEL IN CZECH REPUBLIC

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the international
entertainment-broadcasting group, today announced that it will launch a new
free-TV channel in the Czech Republic - ‘Prima COOL' - on 1 April.  The new
channel will complement MTG's existing TV Prima channel, which is already the
second most watched TV channel in the Czech Republic. The channel is being
launched following the award of new digital licenses to TV Prima as part of the
ongoing digitalisation of the Czech TV market. Analogue terrestrial broadcasting
is gradually being switched off, with the process due to be completed by the end
of 2011.  

Prima COOL will be a broad-based general entertainment channel targeting 20-40
year old viewers. The programming schedule of the male-skewed channel will
include blockbuster movies, the Futurama animated series from the makers of The
Simpsons, comedies including The Big Bang Theory and Chuck, Brainiac, Top Gear,
as well as a number of other new shows and hit series never broadcast in the
Czech Republic before. The channel will also broadcast English Premier League
football. 

Prima Cool will be distributed in the digital terrestrial network, as well as
through cable, satellite and IPTV networks. The channel will have an initial
national penetration of more than 50%.

Existing channel TV Prima had a 20.9% target audience (15-54 age group) viewing
share in the fourth quarter of 2008, and reaches 97% of TV households in the
Czech Republic. TV Prima has a female-skewed audience focus.  

Hans-Holger Albrecht, President and CEO of MTG, commented: “The launch of Prima
COOL reflects the media house strategy that we have successfully deployed in
other markets.  Viewers will be offered differentiated and quality programming
content that will enable us to deliver incremental reach for advertisers. The
launch is intended to further strengthen our position in the Czech Republic by
taking advantage of the ongoing development of the digital terrestrial network. 
Prima COOL will complement TV Prima and support our drive to increase our
audience viewing and advertising market shares.”


***


For further information, please visit www.mtg.se, email
investor.relations@mtg.se, or contact:

Hans-Holger Albrecht, President & CEO
Tel:       		+46 (0) 8 562 000 50
Investor & Analyst Enquiries:
Matthew Hooper: 	+44 (0) 7768 440 414
Oscar Hyléen:		+46 (0) 707 620 024
Email:   		investor.relations@mtg.se 
Press Enquiries:
Bert Willborg		+44 (0) 791 2280 850
Email:   		bert.willborg@mtg.se   	


Modern Times Group is a leading international entertainment broadcasting group
with the second largest geographical broadcast footprint in Europe. MTG's Viasat
Broadcasting is the largest free-TV and satellite premium pay-TV operator in
Scandinavia and the Baltics, and also operates free-TV channels in the Czech
Republic, Hungary, Slovenia Bulgaria, Macedonia and Ghana. MTG's TV assets are
broadcast in a total of 29 countries and reach over 100 million people. MTG is
also the major shareholder in Russia's largest independent television
broadcaster (CTC Media - Nasdaq: CTCM), and the number one commercial radio
operator in the Nordic and Baltic regions.

Modern Times Group MTG AB class A and B shares are listed on the OMX Nordic
Exchange Large Cap market (‘MTGA' and ‘MTGB').

The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Market Act and/or the Financial
Instruments Trading Act. It was released for publication at 10.00 CET on 5
March, 2009.