6 March 2009 Company announcement no. 06-09 Statement of leading management and related parties' trade with Søndagsavisen a-s shares Pursuant to the Danish Securities Trading Act §28a is hereby given notification that the following transaction has taken place: -------------------------------------------------------------------------------- | Name | Reaso | Date of | Transa | Number of | Market | Market | | | n | trans-actio | c-tion | traded | price of | | | | | n | | shares | traded | | | | | | | | shares | | -------------------------------------------------------------------------------- | Mads | CEO | 5 March | Purcha | 37,000 | DKK 499,500 | NASDAQ OMX | | Dahl | | 2009 | se | | | Copenhagen | | Anders | | | | | | | | en | | | | | | | -------------------------------------------------------------------------------- For further information please contact Mads Dahl Andersen, CEO, tel.: + 45 39 57 75 00. Yours sincerely Søndagsavisen a-s Mads Dahl Andersen CEO