Contact Information: Contact: Henry Stimpson Stimpson Communications 508-647-0705 Henry@StimpsonCommunications.com Jim Durham Jim Durham Consulting jdurham@lfdg.com 781-864-4820
"Great Lawyering" Book Shows Lawyers How to Grow Their Practice
New Edition by James Durham Is Essential Guide to Growth in Tough Times
| Source: James Durham
DEDHAM, MA--(Marketwire - March 9, 2009) - The revamped 2009 edition of "The Essential
Little Book of Great Lawyering," which shows lawyers how they can keep
current clients and grow their practice, is now available at
www.greatlawyeringbook.com.
With law firms facing unprecedented competition, this pocket-sized book is
timely reading for every lawyer, says author James A. Durham, a top
consultant who's been a both a practicing lawyer and a purchaser of legal
services. But his real goal in writing the book is to "eliminate lawyer
jokes in my lifetime," he says.
According to Durham, top rainmakers aren't master schmoozers or salesmen.
Instead, they know how clients define a great lawyer and they fulfill their
clients' expectations.
"Jim has encapsulated the essence of great lawyering by showing the right
methodology to greatness," writes Betiayn Tursi, editor of "Marketing the
Law Firm."
"This little gem of a book sets out principles which can truly contribute
to 'great lawyering' -- beneficial to attorneys in all types of practices.
It's a must-read for those seeking fresh approaches to secure satisfied
clients," says Danette Wineberg, VP, General Counsel and Secretary, The
Timberland Company.
Lawyer recruiter Stephen Seckler adds: "In 53 pages, Durham packs a lot of
wisdom for anyone looking to build a successful law practice."
Besides covering the essence of great lawyering and common characteristics
of great lawyers, the book reveals pitfalls. For instance, a law firm lost
a $500,000 account because they were rude to the in-house counsel's
secretary. The counsel fired the firm because: "It's easier to find a new
law firm than a new secretary."
A nationally-known motivational speaker and consultant, Durham was formerly
the General Counsel of a small golf company, and the marketing director of
Ropes & Gray LLP, one of America's largest law firms.
"Being a great lawyer is the best business development plan," Durham says.
"But if you want to be a great lawyer, you must think like clients think."
A single copy of "The Essential Little Book of Great Lawyering" costs
$11.95 plus nominal shipping and handling. Substantial discounts are
available for orders of 10 or 50 copies at www.greatlawyeringbook.com.