License Deal With German Soccer League Club Borussia Dortmund: Artificial Life to Produce and Distribute New 'BVB Mobile Football Game'

LOS ANGELES and HONG KONG, March 9, 2009 (GLOBE NEWSWIRE) -- Artificial Life,
Inc., (OTCBB:ALIF) (www.artificial-life.com), today signed a licensing
agreement with Borussia Dortmund, the famous German soccer club, to produce a
soccer game for mobile devices featuring the current team. 

Borussia Dortmund (also known as BVB) is a German soccer club based in
Dortmund, North Rhine-Westphalia, and is one of the most successful clubs in
German soccer. The club has won six German soccer championships and two DFB
Pokal victories. The UEFA Cup Winners' Cup that Borussia won in 1966 made it
the first German team ever to win a European title. BVB's most successful year
was in 1997 when it won the FIFA Club World Cup and was crowned UEFA Champions
for the second time. 

Borussia Dortmund currently has the largest average attendance in all of
Germany and one of the largest in Europe attracting on average over 80,000 fans
per game. Stars playing for the team include: Sebastian Kehl, Florian Kringe,
Kuba, Dede, Alexander Frei, Marc Ziegler, Tinga and Nelson Valdez. Jurgen Klopp
is the head coach for the team, as well as one of the most famous and popular
coaches in the league. The mobile soccer game will feature the likenesses of
all current team members along with statistical team highlights -- contributing
to a genuine soccer experience for Borussia Dortmund fans. 

The game is tentatively scheduled for release in the third quarter of 2009,
around the start of the new 09/10 soccer season, pending for approval. 

"Borussia Dortmund is proud to cooperate with Artificial Life, an experienced
partner in the growing mobile market. With its innovative and high quality
products, Artificial Life meets the demand of the mobile market," explained
Matthias Zerber, CEO Merchandising of BVB. 

"Borussia Dortmund is a very successful soccer club in Germany with a huge
loyal fan base spanning many generations. It's an honor to work with Borussia
to offer an exclusive and high quality soccer experience on mobile to their
fans," said Eberhard Schoneburg, Artificial Life's Chief Executive Officer. 

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered
in Los Angeles, with its production center in Hong Kong and additional offices
in Berlin (EMEA headquarters) and Tokyo. As a leading, full-service provider of
mobile broadband 3G technology, mobile participation TV, mobile gaming, content
and business applications, Artificial Life provides 2D and 3D multi- and
single- player rich-media applications for 3G, 3.5G and 4G network-enabled
mobile phones. Recognized internationally for outstanding content quality and
technology, Artificial Life transcends traditional modes of mobile
communications and interactive gaming. For more information, please visit
www.artificial-life.com or the company's m-commerce portal at www.botme.com. 

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such forward-looking statements
include without limitation, statements regarding our future results of
operations, financial condition and business prospects. In some cases you can
identify forward-looking statements by terminology such as "may," "will,"
"should," "expect," "intend," "plan," "anticipate," "believe," "estimate,"
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comparable terminology. Although such statements are based on our own
information and information from other sources we believe to be reliable, you
should not place undue reliance on them. These statements involve risks and
uncertainties, actual market trends or our actual results of operations,
financial condition or business prospects may differ materially from those
expressed or implied in these forward-looking statements for a variety of
reasons. Potential risks and uncertainties include, but are not limited to, our
ability to obtain additional funding to operate and grow our business; the
unproven potential of our mobile gaming business model; changing consumer
preferences and uncertainty of market acceptance of our products; timely
adoption and availability of 3G mobile technology; market acceptance for use of
mobile handheld devices to play the interactive games; unpredictable mobile
game development schedules; our reliance on a relatively small number of
brands; our ability to license brands from others; our dependence upon
resellers and telecommunication carriers and operators to distribute our
products; our ability to successfully develop, introduce, and sell new or
enhanced products in a timely manner; and the timing of new product
announcements or introductions by us or by our competitors. For additional
discussion of these risks and uncertainties and other factors, please see the
documents we file from time to time with the Securities and Exchange
Commission, including our Annual Report on Form 10-KSB filed on February 9,
2009. We assume no obligation to update any forward-looking statements, which
apply only as of the date of this press release. 

CONTACT:  Artificial Life 
          IR Contact:
          Annie Lau
          (+852) 3102 2800
          ir@artificial-life.com