DENVER, CO--(Marketwire - March 23, 2009) -
Quiznos,
one of the nation's premier restaurant chains for sandwiches, salads and
soups, and pioneer of the toasted sandwich, today announced the launch of
new
Toasty Torpedoes, a whole
new kind of sandwich. Inspired by the famous slim and tasty Italian and
French baguette sandwiches served in Europe, the sandwiches are prepared on
extra-long and extra-slim ciabatta bread and come in a sleeve to make them
easy to eat. With more than a foot of flavor and priced at only $4.00 at
participating locations, these new sandwiches aim to set the standard for
value, convenience and taste.
"The addition of Toasty Torpedo sandwiches to our menu allows people to
enjoy the great taste of Quiznos for just $4," said Rebecca Steinfort,
Chief Marketing Officer for Quiznos. "We realize that almost everyone is
feeling the pinch in today's economy. An important way that Quiznos can
help ease that stress is by offering people terrific value without
sacrificing quality and taste, a gesture that started in January with our
ongoing New Lower Prices campaign."
The long, slender Toasty Torpedo sub comes in a specially designed paper
sleeve that makes it compact and easy to eat on the go. The original
packaging was created to fit the extended sandwich and give consumers a
more manageable way to enjoy a sub.
"At over a foot in length, Toasty Torpedoes are truly a culinary
innovation," added Chef Zach Calkins, Executive Chef for Quiznos. "The
combination of our butcher-quality meats, real cheeses and fresh produce
served on artisan breads, brought to full flavor through oven toasting --
and then delivered in a unique sleeve -- gives our customers a whole new
way to enjoy Quiznos' signature taste."
Toasty Torpedoes are available in five varieties, each made individually to
order, including:
-- Italian: Pepperoni, spicy capicola, ham, mozzarella cheese and red
wine vinaigrette topped with crisp lettuce and chopped tomatoes
-- Big Kahuna Tuna: Tuna salad, cheddar cheese, sliced banana peppers
topped with crisp lettuce and chopped tomatoes
-- Pesto Turkey: Thinly-sliced oven-roasted turkey, red wine vinaigrette,
mozzarella cheese and basil pesto topped with crisp lettuce and chopped
tomatoes
-- Turkey Club: Thinly-sliced oven-roasted turkey, crisp bacon, red wine
vinaigrette, mozzarella cheese and mayo topped with crisp lettuce and
chopped tomatoes
-- Beef, Bacon & Cheddar: Thinly-sliced roast beef, crisp bacon, mayo,
cheddar cheese, and mustard topped with crisp lettuce and chopped tomatoes
For more information about Toasty Torpedo subs, visit
www.toastytorpedo.com.
About Quiznos
Celebrating its 27th anniversary, Denver-based Quiznos is an international
chain designed for today's busy consumers who are looking for a tasty,
freshly prepared alternative to traditional fast food restaurants. Using
premium quality ingredients, Quiznos restaurants offer creative,
chef-inspired recipes for sandwiches, soups and salads in more than 4,500
franchised restaurants throughout the world.
In October 2007, Quiznos was recognized for leading the QSR industry in
wait time performance by the Mystery Shopping Providers Association's
(MSPA) 2007 Wait Time Study. In May 2007, Zagat's consumer surveys listed
Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top
Overall, ahead of its direct competitors.
For further information, please visit
www.quiznos.com
Contact Information: Contact:
Ryan Murphy
Crenshaw Communications
O: 646-484-4568
M: 917-232-7233
ryan@crenshawcomm.com
Jody Sunna
Crenshaw Communications
O: 646-484-4577
M: 646-707-1110
jody@crenshawcomm.com