CHICAGO, April 3, 2009 (GLOBE NEWSWIRE) -- MediaBank, a leading provider of technology solutions designed to help better manage the end-to-end media buying and analytics process, is pleased to announce that minute-by-minute data, considered by many to be a critical requirement for the next wave of research ratings, is now fully integrated into the MediaBank O|X suite of agency solutions.
Minute-by-minute data is ratings data for each individual minute of a program. This data is provided by Nielsen and integrated into MediaBank OX for use in planning, buying, audit, and other functions critical to media buyers. This data lets researchers analyze individual commercial pods to see how viewership varies from the beginning to the end of each break. Previously, data was available in 15-minute intervals or as program average data.
"With minute-by-minute data, buyers can analyze each unit's actual performance much more precisely than if they use average data," said Gordon Cohen, Senior Vice President of MediaBank. "MediaBank O|X is the only agency system to handle this critical data, and we are pleased that our agency clients, and ultimately advertisers, are able to benefit from this competitive advantage."
MediaBank O|X is built on an open architecture platform, which enables it to easily integrate with new data sources. Agencies and advertisers need system capabilities that enable them to create deals based on the ratings that best represent the audience. MediaBank O|X enables easy creation of minute-by-minute deals as more and more Networks and Syndicators continue to adopt the currency. The end-to-end integration of minute-by-minute data applies to broadcast media buys for Network, Syndication & Cable, from research through buying, post-analysis, and guarantee-analysis functionality.
About MediaBank, LLC
Privately-held Chicago-based MediaBank, LLC is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank solutions allow for unprecedented cross-media analytics and intelligence through superior planning, buying, workflow and data warehousing tools. The cornerstone of MediaBank's solution is the MediaBank O|X platform, offering buying, financial, and workflow tools across all media types. The MediaBank A|X platform provides advanced analytics and predictive modeling. MediaBank has more than 25 years of industry recognized experience in providing media buying solutions and is committed to combining the latest technologies and applications to improve efficiency in the advertising industry. For more information on MediaBank, visit: www.mbxg.com.
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