-- Environmentally friendly, "green" technology based on botanical DNA
-- Anti-Counterfeit protection: cannot be copied, viewed under
microscope, digitally scanned or re-engineered
-- Forensic Proof of Authenticity
-- Affordable applications.
Marketed as Nil-Secure/SigNature DNA, this revolutionary woven label has
been developed in collaboration with three partners: Nilorn UK, BrandWatch
Technologies (Portland, OR) and Addmaster (UK). Now, brand owners have a
pro-active solution in their arsenal to deter counterfeiters and maintain
the highest quality standards in every product sold.
"It's what brand owners need right now -- our label is absolutely secure,
reliable and can be authenticated quickly," Steve Ablett, Managing
Director, Nilorn UK. "Top apparel and brands can take the issue of
counterfeiting into their own hands by staying innovative and utilizing the
world's best security solutions."
Hundreds of millions of garment counterfeits are in the market. Few of the
authentic, original garments actually integrate brand security measures.
Standard apparel holograms on garment hang-tags are easily copied and in
most cases cannot be distinguished from the genuine article. Fake holograms
are turning up everywhere. In the US, the FBI "is aware that individuals
and/or criminal enterprise organizations are actively involved in the
production of holograms" (National IP Law Enforcement Coordination Council,
2006). The UK counterfeit market is estimated to be about GBP 11 billion
per year (Global Anti-Counterfeiting Group, 2008) with global estimates of
over $600 billion per year. China remains the main source of counterfeit
goods, with almost 60% of all articles seized originating from that region.
Phil Huff, CEO of BrandWatch Technologies, stated: "Our technical
leadership in UCPs is a perfect complement to SigNature DNA. Both
technologies have been rigorously tested, and proven to be safe,
exceptionally stable, able to withstand multiple launderings, and extremes
of pH and temperatures."
Paul Morris, Managing Director of Addmaster, stated, "There is always a
risk that if you buy a knock-off garment... it could contain harmful dyes
-- which may be allergenic or even carcinogenic. This is precisely the
reason why the Nil-Secure/SigNature DNA woven label is needed. Consumers
need to know that what they are wearing is safe and it is guaranteed to be
the official garment."
Our Partners
Nilorn UK is part of the Nilorn Group, a global company, established in the
1970s, with expertise in adding value to brands through branding and design
in the form of labels, packaging and accessories, principally for customers
in the fashion and ready-to-wear industry.
BrandWatch™ Technologies is a worldwide supplier of inorganic
up-converting phosphor taggants. BrandWatch™ products significantly
reduce counterfeiting and diversion by supplying products and services that
will quickly and efficiently authenticate all genuine versions.
Addmaster is Europe's leading supplier of performance additives for a wide
range of applications and industries. Addmaster's advanced products are
being used by many of the world's industry leaders in the plastics, paper,
paint, textile and coating industries.
About APDN
APDN sells patented DNA security solutions to protect products, brands and
intellectual property from counterfeiting and diversion. SigNature DNA is a
botanical mark used to authenticate products in a unique manner that
essentially cannot be copied. APDN also provides BioMaterial GenoTyping™ by
detecting genomic DNA in natural materials to authenticate finished
products. Both technologies protect brands and products in a wide range of
industries and provide a forensic chain of evidence that can be used to
prosecute perpetrators. To learn more, go to www.adnas.com.
The statements made by APDN may be forward-looking in nature and are made
pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Forward-looking statements describe APDN's future
plans, projections, strategies and expectations, and are based on
assumptions and involve a number of risks and uncertainties, many of which
are beyond the control of APDN. Actual results could differ materially from
those projected due to our short operating history, limited financial
resources, limited market acceptance, market competition and various other
factors detailed from time to time in APDN's SEC reports and filings,
including our Annual Report on Form 10-K, filed on December 16, 2008 and
our subsequent quarterly reports on Form 10-Q. APDN undertakes no
obligation to update publicly any forward-looking statements to reflect new
information, events or circumstances after the date hereof to reflect the
occurrence of unanticipated events.
Contact Information: INVESTOR CONTACT: Debbie Bailey 631-444-8090 fax: 631-444-8848 MEDIA CONTACT: Janice Meraglia 631-444-6293 fax 631-444-8848 FCMN Contact: Web site: http://www.ADNAS.com