China Crescent Enterprises, Inc. Management to Conduct Strategic Meetings During NAB 2009 to Increase Sales Outside China

DALLAS, TX--(Marketwire - April 16, 2009) - China Crescent Enterprises, Inc. (OTCBB: CCSE) today announced senior management will be in Las Vegas, Nevada April 20-23 to conduct strategic meetings during NAB 2009 (www.nabshow.com) in an ongoing effort to increase Company sales outside of China. NAB is the digital media community's largest annual conference with an attendance of more than 100,000 and over 1,500 exhibiting companies.

China Crescent senior management recently completed a business tour of high growth regions outside Beijing and Shanghai to develop new strategic partnerships intended to fuel rapid growth. Among other meetings, China Crescent management participated in a trade mission event held in Chongqing sponsored by the Israeli Embassy in China. A Webcast is available on the Company's corporate website discussing the new sales opportunities that resulted from the business tour. The Webcast is available by going to www.chinacrescent.com and clicking on, "China Crescent Sales Pipeline Overview (April 13, 2009)."

For assistance accessing or listening to the Webcast, please email ir@chinacrescent.com or call 214-722-3065.

Corporate E-mail Updates

To be added to China Crescent's e-mail database to receive company updates or to obtain more information on the Company, please send an e-mail to ir@chinacrescent.com or call 214-722-3065.

About China Crescent Enterprises, Inc. (http://www.chinacrescent.com/)

China Crescent Enterprises, Inc. is a technology leader in the rapidly developing Chinese market specializing today in software engineering, high quality software development and digital multimedia outsourcing services delivered to customers globally. At the same time, the firm is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market.

Headquartered in Dallas with operations in Shanghai and Beijing, China Crescent bridges the gap between Western and Eastern business cultures to assist western clients in realizing the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists Western clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

Contact Information: Contact: China Crescent Enterprises, Inc. ir@chinacrescent.com 214-722-3065