Oneida Unveils New Designs That Define the Dining Experience With Influences From Jewelry and Fashion

NEW YORK, April 16, 2009 (GLOBE NEWSWIRE) -- Oneida, a global leader in
designing the dining experience, continues the brand's devotion to design and
quality. Flatware and Dinnerware introductions this spring draw inspiration
from jewelry and fashion. 

This spring at the New York Tabletop Market, April 21-24, Oneida will be
showcasing its new and current flatware offerings. "We see tableware as an
extension of the consumer's personality," said Paul Gebhardt, global head of
Oneida's design team. "Our creative inspirations very often come from sources
outside of tabletop that are relevant and transpositional. Jewelry is the
perfect metaphor for flatware," said Gebhardt. 

Oneida Dinnerware draws design inspiration from fashion, and current lifestyle
insights. "We connect with our consumers' sense of design by leveraging three
essential dinnerware genres: solid color, fashion design, and whiteware," said
Tim Shine, President of Oneida's consumer division. "Culinaria dinnerware
defines our solid color business, offering popular table items and versatile
bake and serve pieces. Our fashion dinnerware introductions bring graphic
excitement and life to the tabletop, and our whiteware fits with classic and
casual lifestyles," said Shine. 

At this year's show, Oneida is highlighting flatware and dinnerware
introductions that embody the brand's connection to its consumer: 

Flatware

 * Castellina: In our modern world, ornament signals a lifestyle
   that includes the warmth and texture of decoration.  Castellina
   frames flowing filigree scrolls atop a textured and pleasingly
   oxidized background.

 * Maderno: With band and scroll ornamentation, Maderno brings
   subtle decoration to a clean classic shape.  Taking inspiration
   from Italian Renaissance architecture, this pattern is traditional
   and timeless.

 * Juilliard: Oneida is pleased to extend the Juilliard pattern to
   include a cake knife and server set. Festive and stylish, these new
   items help any consumer capture a perfect moment at home.

Dinnerware

The essence of color, texture, form, and decoration are translated within the
Oneida dinnerware introductions. 

 * Allegra: Subtle texture in white porcelain defines this rim
   design. Easily comfortable with a classic sense of style, Allegra
   is perfect for framing food, enhancing the meal experience.

 * Adriatic: Soft liquid blue, Adriatic features a textural glaze
   that gradually dissolves into softer tones of blue.  Unique shapes
   define this organic line.

 * Windance: Eclectic and illustrative, Windance values nature,
   sustainability, and subtle effect.

About Oneida

Incorporated in 1880, Oneida Ltd. is one of the world's largest design,
sourcing and distribution companies for stainless steel and silver-plated
flatware for both the consumer and foodservice industries. In North America, it
is the largest supplier of dinnerware to the foodservice industry. Oneida sells
under a number of well recognized brands and trademarks; ONEIDA(r),
SANT'ANDREA(r), WATERFORD(r), WEDGWOOD(r), SCHONWALD(r), NORITAKE(r),
JUILLIARD(r), MICHELANGELO(r), EASTON(r), WM. A. ROGERS(r), COMMUNITY(r),
DELCO(r), and REGO(r). Additional information about Oneida can be found at
www.oneida.com. 

CONTACT: Oneida Ltd.
         Andrew G. Church, Chief Operating Officer
          and Chief Financial Officer
         315-361-3718