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Fuse Wins Three Top Industry Awards for Event Marketing and Public Relations
Agency Awarded 2009 Grand Ex Award for Best Experiential Marketing Program of the Year
| Source: Fuse
BURLINGTON, VT--(Marketwire - April 29, 2009) - Fuse, a youth-culture marketing
agency, today announced that the agency has received three top industry
awards for national campaigns, including Event Marketer's
prestigious Grand Ex Award for the highest-scoring campaign among all
category finalists as voted on by the magazine's panel of senior-level
brand-side event marketing experts.
Fuse also received the Ex Award for Best Multi-Venue Event in the Consumer
category and a 2009 Bulldog Public Relations Award in the Best Use of
Research in the Business/Consumer category. Both Ex Awards were to
recognize Fuse's "Love/Hate" Campaign for New Balance, and the Bulldog Award in
recognition of the "Make A Splash"
campaign that Fuse spearheaded for USA
Swimming.
"It's always gratifying and humbling to be recognized by your peers in the
industry," said Bill
Carter, Partner at Fuse. "Both the 'Make A Splash' and the 'Love/Hate'
campaigns are perfect examples of our team working collaboratively with our
clients to strategize and execute, and now celebrate the results."
The Ex Award winning "Love/Hate" campaign was executed guerrilla-style on
33 campuses nationwide and involved blanketing every school campus with
over one million pieces of New Balance branded collateral over only one
night, with a pre-launch that included college newspaper personal ads --
all items directing consumers to a sweepstakes. As the winner of the Grand
Ex Award, Fuse will appear on the cover of Event Marketer's special
spring awards issue.
USA
Swimming's "Make A Splash" campaign is a national anti-drowning
initiative which operates by aligning the nation's top learn-to-swim
resources in an effort to save lives and featured Olympic Gold Medalist,
Cullen Jones. The goal is to raise awareness about newfound data about the
barriers that cause youth drowning rates to be two to three times higher in
ethnically-diverse communities and work to reduce these numbers.
About Fuse
Founded in 1995, Fuse connects brands
with teens and young adults through brand strategy, public relations, event
marketing, design and web services. The Fuse staff, led by partners Brett
Smith, Bill Carter and Issa Sawabini, is comprised of marketing
professionals and cultural experts who have worked for some of the most
prominent brands and agencies in the country. For more information, visit
www.fusemarketing.com.