Pizza Patrón Opens First Two of 12 Stores in Miami

MIAMI, FL--(Marketwire - April 29, 2009) - Pizza Patrón, the premier Latin pizza brand, has opened the first two of its 12 stores in a development agreement with Latitude Partners Florida, LLC.

The first store opened April 13 in Miami and the second April 27 in Hialeah. Both have received an enthusiastic response from the community with large turn-outs and many repeat customers.

"We've been here seven days, and some customers have been here five out of the seven days," said Daniel Feldsberg of Latitude Partners. "Denis Contreras, one of the store managers, told me one man said to him, 'my kids won't eat anything else, and my wife hasn't cooked in five days!'"

Feldsberg said they will spotlight each store with a grand opening event within the next few weeks. He said they plan to open the remaining ten stores over the next two years to better serve the Miami and Fort Lauderdale areas.

"Our goal from the beginning has been to create a distinctly Latin experience at our stores which makes us unique from any other brand," said Andrew Gamm, director of Brand Development for Pizza Patrón. "Until now, most of our Hispanic customers had roots in Mexico, but in Miami, the Latino demographic is primarily composed of Caribbean, Central and South American descent. Pizza Patrón has been, and always will be, about celebrating the Latin life no matter where your roots take you."

Feldsberg said the new Pizza Patrón locations are tailored to the community's local Latin culture. Team members are a part of the very community they serve, which creates a warm and comfortable environment, and makes locals feel right at home immediately.

"We hope to eventually have restaurants located in every Latin community across the U.S," said Antonio Swad, founder of Pizza Patrón Inc. "Our entrance into the South Florida market is an important step in achieving that goal."

About Pizza Patrón -- Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 88 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips™, Fiesta Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.

For more information, visit http://www.pizzapatron.com/.

Contact Information: Contact: Sandy Bell Phone 972-934-2850 x.106 Fax 972-934-2870