Wireless Ronin Reports 2009 First Quarter Results Reflecting Reduced Cash Utilization and Continued Market Expansion With Key Clients




 Key 2009 first quarter highlights include:

 * Reduces quarterly cash burn to $2.4 million in first quarter of
   2009 compared to $3.9 million and $4.4 million in fourth and
   third quarter of 2008, respectively.
 * Completes 35 KFC installs located in Las Vegas bringing the
   total install count to 124.
 * Improves gross profit margin to 19 percent in first quarter of
   2009 from 12 percent in fourth quarter of 2008.
 * Reduces Non-GAAP operating loss by $0.5 million from the previous
   quarter.
 * Darin McAreavey, technology industry veteran, joins company as
   Chief Financial Officer

MINNEAPOLIS, May 7, 2009 (GLOBE NEWSWIRE) -- Wireless Ronin Technologies Inc. (Nasdaq:RNIN), a leader in digital signage solutions, today announced its financial results for the first quarter of 2009.

First Quarter Results

The Company reported revenue of $1.4 million for the first quarter of 2009, a 26 percent decrease from $1.9 million in the first quarter of 2008. The Company also reported a first quarter 2009 net loss of $2.9 million compared to a net loss of $4.2 million in the year-ago quarterly period, or a basic and diluted loss per share of $0.20 and $0.29, respectively. The year-over-year improvement in the net loss for the 2009 first quarter resulted primarily from the reductions in workforce taken in both the third and fourth quarter of 2008. First quarter 2009 results also included costs of approximately $187,000, or $0.01 per basic and diluted share, of non-cash stock compensation expense related to FAS123R compared to approximately $395,000, or $0.03 per basic and diluted share, in 2008.

Non-GAAP operating loss was $2.3 million or $0.16 per basic and diluted share in the first quarter of 2009 compared to a Non-GAAP operating loss of $3.7 million or $0.25 per basic and diluted share in the first quarter of 2008. Non-GAAP operating loss is defined as the GAAP operating loss with the add-back of certain items. These items include a severance charge totaling $237,000 or $0.02 per basic and diluted share for the first quarter of 2009 compared to $120,000 or $0.01 per basic and diluted share recorded in the first quarter of 2008. The reconciliation to the GAAP operating loss on a quarterly and full year basis is contained in a table following the financial statements accompanying this release.

For the first quarter of 2009, gross margin averaged 19 percent, compared to a gross margin of 21 percent in the first quarter of 2008. The gross margins in both periods continue to be negatively impacted by a net loss from the Company's Network Operations Center, or NOC and other one-time charges. Excluding these adjustments, the Company's Non-GAAP gross margin would have been 27 percent for the first quarter of 2009 and 24 percent for the first quarter of 2008.

Cash and marketable securities, including restricted cash at March 31, 2009 totaled approximately $11.7 million compared to $14.0 million at the end of 2008. The decline in cash and marketable securities reflects the funding of the company's operations during the first quarter of 2009. "The Company's first quarter operating results for 2009 when compared to the fourth quarter 2008 reflects the continued focus management has on its operating expenses in an effort to preserve cash while operating in what is proving to be a very challenging business environment. As a management team, we are very committed to making this a high priority throughout 2009 as we are constantly looking at ways to better align our expenses with our current and forecasted revenues," said Darin McAreavey, Wireless Ronin Technologies' vice president and chief financial officer.

James C. (Jim) Granger, president and chief executive officer of Wireless Ronin Technologies said, "Because of the economic conditions, the first quarter of 2009 has proven to be difficult for many businesses and Wireless Ronin was no exception. Despite these difficulties we continue to make progress on creating a long term cost structure that can lead to increased value. We feel a key to creating this cost structure is a more complete integration of our Canadian and US operations under a simplified and streamlined model. Individual customers have their own unique set of mission critical needs and business drivers and our organizational structure now supports these different needs with a lower cost model. We believe the changes we have made will uniquely position us in the industry to take advantage of the spending that will occur. I continue to be optimistic that we are making the right moves now to position the Company for long term success."

A conference call to review first quarter and full year results is scheduled for today at 3:30 p.m. (CT). A live webcast of Wireless Ronin's earnings conference call can be accessed on the Investor section of its corporate web site at www.wirelessronin.com. Alternatively, a live broadcast of the call may be heard by dialing (888) 633-9563 inside the United States or Canada, or by calling (706) 679-6372 from international locations. An operator will direct you to the Wireless Ronin conference call. A webcast replay of the call will be archived on Wireless Ronin's corporate web site. An archive of the call is also accessible via telephone by dialing (800) 642-1687 domestically and (706) 645-9291 internationally with pass code 95018679. The conference call archive will be available through June 7, 2009.

About Wireless Ronin Technologies

Wireless Ronin Technologies (www.wirelessronin.com) is the developer of RoninCast(r), a complete software solution designed to address the evolving digital signage marketplace. Wireless Ronin provides clients with a complete, turnkey digital signage system which allows the ability to manage a digital signage network from one central location. The RoninCast(r) digital signage software suite allows for customized distribution with network management, playlist creation and scheduling, and database integration. Wireless Ronin offers an array of services to support RoninCast(r) software including consulting, creative development, project management, installation, and training. The Company's common stock trades on the NASDAQ Global Market under the symbol "RNIN."

The Wireless Ronin Technologies, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=3208

This release contains certain forward-looking statements of expected future developments, as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect management's expectations and are based on currently available data; however, actual results are subject to future risks and uncertainties, which could materially affect actual performance. Risks and uncertainties that could affect such performance include, but are not limited to, the following: estimates of future expenses, revenue and profitability; the pace at which the company completes installations and recognizes revenue; trends affecting financial condition and results of operations; ability to convert proposals into customer orders; the ability of customers to pay for products and services; the revenue recognition impact of changing customer requirements; customer cancellations; the availability and terms of additional capital; ability to develop new products; dependence on key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; and the impact of losing one or more senior executives or failing to attract additional key personnel. These and other risk factors are discussed in detail in the company's Annual Report on Form 10-K filed with the Securities and Exchange Commission, on March 13, 2009.



                   WIRELESS RONIN TECHNOLOGIES, INC.
                      CONSOLIDATED BALANCE SHEETS
             (In thousands, except per share information)

                                                 March 31,    Dec. 31,
                                                   2009         2008
                                                (unaudited)  (audited)
                                                 ---------   ---------
          ASSETS

 CURRENT ASSETS
   Cash and cash equivalents                     $  8,334    $  5,294
   Marketable securities -- available-for-sale      2,901       8,301
   Accounts receivable, net of allowance of
    $76 and $92                                     1,513       1,823
   Income tax receivable                               12          12
   Inventories                                        341         462
   Prepaid expenses and other current assets          147         265
                                                 ---------   ---------
     Total current assets                          13,248      16,157
 Property and equipment, net                        1,723       1,918
 Restricted cash                                      450         450
 Other assets                                          33          35
                                                 ---------   ---------
     TOTAL ASSETS                                $ 15,454    $ 18,560
                                                 =========   =========


       LIABILITIES AND SHAREHOLDERS' EQUITY

 CURRENT LIABILITIES
   Current maturities of capital
    lease obligations                            $     52    $     71
   Accounts payable                                   833       1,068
   Deferred revenue                                   170         181
   Accrued liabilities                                992       1,067
                                                 ---------   ---------
     TOTAL LIABILITIES                              2,047       2,387
                                                 ---------   ---------

 COMMITMENTS AND CONTINGENCIES

 SHAREHOLDERS' EQUITY

   Capital stock, $0.01 par value, 66,667 shares
    authorized
     Preferred stock, 16,667 shares authorized,
      no shares issued and outstanding                 --          --
     Common stock, 50,000 shares authorized;
      14,850 shares issued and outstanding at
      March 31, 2009 and December 31, 2008,
      respectively                                    148         148
   Additional paid-in capital                      80,837      80,650
   Accumulated deficit                            (67,115)    (64,212)
   Accumulated other comprehensive loss              (463)       (413)
                                                 ---------   ---------
     Total shareholders' equity                    13,407      16,173
                                                 ---------   ---------
     TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY  $ 15,454    $ 18,560
                                                 =========   =========


                    WIRELESS RONIN TECHNOLOGIES, INC
                  CONSOLIDATED STATEMENTS OF OPERATIONS
           (In thousands, except per share amounts, unaudited)

                                                  Three Months Ended
                                                       March 31,
                                                 ---------------------
                                                   2009         2008
                                                 ---------   ---------

 Sales

   Hardware                                      $    503    $    763
   Software                                           166          98
   Services and other                                 764       1,072
                                                 ---------   ---------
     Total sales                                    1,433       1,933

 Cost of sales

   Hardware                                           451         635
   Software                                            --          --
   Services and other                                 709         899
                                                 ---------   ---------
     Total cost of sales (exclusive of
      depreciation and amortization shown
      separately below)                             1,160       1,534
                                                 ---------   ---------
     Gross profit                                     273         399

 Operating expenses:
   Sales and marketing expenses                       831       1,220
   Research and development expenses                  391         454
   General and administrative expenses              1,795       2,936
   Depreciation and amortization expense              199         251
                                                 ---------   ---------
     Total operating expenses                       3,216       4,861
                                                 ---------   ---------
     Operating loss                                (2,943)     (4,462)

 Other income (expenses):
   Interest expense                                    (3)         (7)
   Interest income                                     43         272
                                                 ---------   ---------
     Total other income                                40         265
                                                 ---------   ---------
     Net loss                                    $ (2,903)   $ (4,197)
                                                 =========   =========
 Basic and diluted loss per common share         $  (0.20)   $  (0.29)
                                                 =========   =========
 Basic and diluted weighted average
  shares outstanding                               14,850      14,544
                                                 =========   =========


 WIRELESS RONIN TECHNOLOGIES, INC.
 2009 SUPPLEMENTARY QUARTERLY FINANCIAL DATA
 (In thousands, except percentages and per share amounts)
 (Unaudited)

 Supplementary Data
                                              2008                  
                           -----------------------------------------
                              Q1          Q2        Q3          Q4
 Statement of Operations

  Sales                    $  1,934   $  1,596   $  1,950   $  1,902

  Cost of sales               1,535      1,534      1,847      1,673

  Operating expenses          4,861      5,180      4,854      7,210

  Interest expense                7          7          5          4

  Other income, net            (272)      (165)      (122)       (84)

                           --------   --------   --------   --------
  Net loss                 $ (4,197)  $ (4,960)  $ (4,634)  $ (6,901)
                           ========   ========   ========   ========

  Stock compensation
   expense                      395        306        201        411
  (included in operating
   expenses)

  Weighted average shares    14,544     14,578     14,764     14,768


                                               2008          2009
                                              --------     --------
                                               TOTAL          Q1
 Statement of Operations

  Sales                                       $  7,382     $  1,433

  Cost of sales                                  6,589        1,160

  Operating expenses                            22,105        3,216

  Interest expense                                  23            3

  Other income, net                               (643)         (43)

                                              --------     --------
  Net loss                                    $(20,692)    $ (2,903)
                                              ========     ========

  Stock compensation expense                     1,313          187
  (included in operating expenses)

  Weighted average shares                       14,664       14,850


 Reconciliation Between GAAP and Non-GAAP Operating Loss

                                              2008
                           -----------------------------------------
                              Q1          Q2        Q3          Q4

  GAAP operating loss      $ (4,462)  $ (5,118)  $ (4,751)  $ (6,981)

  Adjustments:
    Depreciation and
     amortization               251        337        296        342

    Old building remaining
     lease obligation
     write-off                   --         --         --         56
    Termination
     partnership
     agreement                   --         --         --         50
    Stock-based
     compensation
     expense                    395        306        201        411

    Impairment of network
     equipment held
     for sale                    --         --         --      1,766
    Impairment of
     intangible assets           --         --         --      1,265
    Severance                   120        353        286        274

                           --------   --------   --------   --------
  Total operating expense
   adjustment                   766        996        783      4,164
                           --------   --------   --------   --------

  Non-GAAP operating loss  $ (3,696)  $ (4,122)  $ (3,968)  $ (2,817)
                           ========   ========   ========   ========
  Non-GAAP operating loss
   per common share        $  (0.25)  $  (0.28)  $  (0.27)  $  (0.19)


                                               2008          2009
                                              --------     --------
                                               TOTAL          Q1

  GAAP operating loss                         $(21,312)    $ (2,943)

  Adjustments:
    Depreciation and amortization                1,226          199

    Old building remaining lease obligation
     write-off                                      56           --
    Termination partnership agreement               50           --
    Stock-based compensation expense             1,313          187

    Impairment of network equipment
     held for sale                               1,766           --
    Impairment of intangible assets              1,265           --
    Severance                                    1,033          237

                                              --------     --------
  Total operating expense adjustment             6,709          623
                                              --------     --------

  Non-GAAP operating loss                     $(14,603)    $ (2,320)
                                              ========     ========
  Non-GAAP operating loss per common share    $  (1.00)    $  (0.16)


 Reconciliation Between GAAP and Non-GAAP Gross Profit Margin

                                              2008
                           -----------------------------------------
                              Q1          Q2        Q3          Q4

  GAAP sales               $  1,934   $  1,596   $  1,950   $  1,902
    Deferred customer
     revenue                     --         80         --         --
    Network operations
     center                     (96)       (39)       (99)      (100)
                           --------   --------   --------   --------
      Non-GAAP sales          1,838      1,637      1,851      1,802

  GAAP cost of sales          1,535      1,534      1,847      1,673
    Deferred customer
     costs                       48         51         --         --
    Inventory adjustment         --         --         --        (65)
    Network operations
    center                     (191)      (281)      (318)      (257)
                           --------   --------   --------   --------
      Non-GAAP cost
       of sales               1,392      1,304      1,529      1,351

  Non-GAAP gross profit    $    446   $    333   $    322   $    451
                           ========   ========   ========   ========

  GAAP gross
   profit margin               20.6%       3.9%       5.3%      12.0%
  Non-GAAP gross
   profit margin               24.3%      20.3%      17.4%      25.0%


                                               2008          2009
                                              --------     --------
                                               TOTAL          Q1

  GAAP sales                                  $  7,382     $  1,433
    Deferred customer revenue                       80           --
    Network operations center                     (334)         (71)
                                              --------     --------
      Non-GAAP sales                             7,128        1,362

  GAAP cost of sales                             6,589        1,160
    Deferred customer costs                         99           --
    Inventory adjustment                           (65)          --
    Network operations center                   (1,047)        (169)
                                              --------     --------
      Non-GAAP cost of sales                     5,576          991

  Non-GAAP gross profit                       $  1,552     $    371
                                              ========     ========

  GAAP gross profit margin                        10.7%        19.1%
  Non-GAAP gross profit margin                    21.8%        27.2%


            

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