InsideView Harnesses Twitter to Power Sales

SAN FRANCISCO, CA--(Marketwire - May 11, 2009) - InsideView today announced the immediate availability of real-time social media monitoring on Twitter and Google Blog Search along with Compete.com Web statistics, in all major Customer Relationship Management (CRM) applications through the company's leading Sales 2.0 application, SalesView. The new SalesView "Buzz tab" is the first instance across all platforms where intelligence gleaned from Twitter and other forms of social media are accessible directly within a CRM application, providing a more comprehensive view of prospects and customers. Sales professionals can now listen in real-time to social conversation and buzz around their target accounts to uncover new customer engagement opportunities faster, without leaving their CRM.

As Twitter usage explodes among business professionals, it is fast becoming a significant new channel for sales intelligence. The opportunity it presents for additional insights into prospects, customers and even competitors is enormous, but the sheer number of tweets and raw data can easily overwhelm any sales professional. SalesView's Buzz tab renders this new information both useful and actionable by delivering relevant tweets and blog content about target accounts in the context of a structured and familiar CRM environment. The Buzz tab, which is available in both the stand-alone application and CRM mash-up, is also included with SalesView FREE™, making it immediately available free-of-charge to all InsideView partners and their customers: Landslide, Microsoft Dynamics CRM, Oracle CRM On Demand, Salesforce.com and SugarCRM.

"Monitoring end-user sentiment across social media channels, such as Twitter, Facebook, and LinkedIn, is opening up new ways for businesses to collect valuable insights that can improve sales and marketing effectiveness," said Alex Jefferies, senior research associate with the Aberdeen Group. "Access to social buzz about prospects and customers, especially when this content is integrated directly into existing enterprise systems such as CRM, will give sales professionals a newfound competitive edge that can dramatically impact sales productivity and deal velocity."

"The integration of Twitter and blog content into SalesView is the next step in our mission to bring relevant intelligence to sales people as content explosion across both social media and traditional channels continues to impact productivity," said Rand Schulman, chief marketing officer of InsideView. "Our new Buzz tab delivers this rich and valuable social intelligence at the point of need -- directly within the SalesView CRM mash-up."

InsideView's unique Sales Intelligence application, SalesView, discovers sales opportunities across both traditional editorial sources and emerging social media and presents them directly within the CRM application for optimum impact. SalesView maximizes sales team productivity by delivering a one-stop shop for prospecting needs and accelerates the sales cycle by enabling sales people to call the right prospects at the right time.

About InsideView

InsideView is a Sales 2.0 leader, bringing insights gained from traditional editorial sources and social media to the enterprise to increase sales productivity and velocity. The San Francisco-headquartered company was founded in 2005 by pioneers of the SaaS, content and CRM industries to take advantage of the convergence of social media and enterprise applications. InsideView's unique socialprise technology intelligently aggregates relevant personal, professional and corporate data in real time from thousands of content sources to uncover new customer engagement opportunities. InsideView's Sales 2.0 applications deliver fresh and complete intelligence within CRMs and to mobile devices to maximize sales productivity and accelerate sales cycles. The company is privately held and venture-backed by Emergence Capital Partners, Greenhouse Capital Partners and Rembrandt Venture Partners. InsideView's sales force automation partners include Landslide Technologies, Microsoft, Oracle, Salesforce.com and SugarCRM. InsideView's customers include Ariba, Borland, IBM, Omniture and SuccessFactors. For more information, visit www.insideview.com.

Contact Information: Contact: Raksha Varma LaunchSquad 415-625-8555 insideview@launchsquad.com