- PTA will empower the people of Seoul to improve their transit
experience and reduce their personal carbon footprint by providing them
with access to real-time transportation information from any location, on
any Web-enabled device or communications channel, including smart phones,
PDAs, websites, transit stations, vehicles and personal computers. As part
of the Connected Urban
Development (CUD) program, the PTA pilot is a collaborative effort
among the city of Seoul, the city of Amsterdam and the Cisco® Internet
Business Solutions Group (IBSG), the company's strategic global
consulting arm.
- PTA offers citizens a way to improve their quality of life by choosing
alternative transportation options based on their personal goals, and
provides unique insights into the impact that transportation decisions have
on their individual carbon footprint. The primary features of PTA
include:
- Personal Travel Planner: Citizens can select better transportation modes for each trip segment based on user preferences, available transportation options, and the expected duration, distance, and carbon emissions of the planned trip.
- Carbon Calculator: On a daily, weekly, monthly, and yearly basis, citizens can view and manage the carbon footprint of their travel activities.
- Real-Time Router: By accessing real-time traffic and transportation information via any mobile device, citizens can easily identify alternative transit routes based upon personal preferences, the fastest route option, and an estimate of carbon emissions from current location to final destination.
- Transportation Information Service: Citizens receive a more
predictable and enjoyable public transportation experience, with on-the-go
visibility into information such as subway times and maps as well as the
arrival of the next buses.
- PTA's pilot is available for the Jung-gu and Jongno-gu districts of
Seoul; citywide coverage will roll out later this year and will be
accessible from any IP-enabled device. The PTA online service is free, with
mobile device usage subject to service provider charges.
- Cisco is collaborating on the PTA pilot with industry, government and
academic leaders, such as the city of Seoul, city of Amsterdam, MIT Mobile
Experience Lab, Victoria Transport Policy Institute, and Y&H Engineering &
Consulting Ltd. In addition to the city of Seoul, other CUD founding cities
such as Amsterdam have plans to pilot PTA later this year.
- Roll out of the PTA to other cities around the world is part of a global urban services platform approach, which Cisco refers to as its Smart+Connected Communities initiative, and toward which visionary governments, countries, city planners and the information and communications technology (ICT) industry are moving. Incorporating PTA into this type of platform will enable cities to optimize citizen services over time, encourage adoption of alternatives to road travel, and provide a catalyst for local services innovation, all with the goal of enhancing economic development, improving quality of life for citizens and carbon reduction initiatives.
- The PTA pilot is one of a number of landmark projects that have resulted from Cisco's participation in the Clinton Global Initiative and its pledge to reduce carbon emissions. Launched in 2006, CUD is a public-private partnership aimed at addressing the unique environmental problems facing urban areas, and at developing ICT solutions for cities around the world. Additional projects include: the Connected Bus and Urban EcoMap pilots with the City of San Francisco; Smart Work Center development with the City of Amsterdam; the Smart UrbanEnergy in Schools platform with Lisbon, Portugal; and an UrbanEnergy Management pilot with Madrid, Spain.
- Seoul PTA
http://TOPIS.seoul.go.kr/pta/ - Personal Travel Assistant fact sheet
http://www.cisco.com/web/about/ac79/docs/cud/PTA_Fact_Sheet_051109_FINAL3.pdf - For more information on CUD
http://www.connectedurbandevelopment.org - Video blog by Nicola Villa, Connected Urban Development, global
director, Cisco IBSG
http://www.cisco.com/web/about/ac79/media/green/villa_pop.html
Cisco, IBSG, Personal Travel Assistant, PTA, City of Seoul, CUD, Connected Urban Development, Clinton Global Initiative, Sustainability, Environment RSS Feed for Cisco: http://newsroom.cisco.com/dlls/rss.html About Cisco: Cisco (
Contact Information: Press Contact: Jennifer Greeson Cisco 202-354-2968 / 202-320-8532 jegreeso@cisco.com Youngmee Lee Cisco +82 2 3429 8974 youngmle@cisco.com