LBi becomes Zwitsal's online agency

PRESS RELEASE
Stockholm/Amsterdam, 9 June 2009

After briefly reviewing the various agencies, Zwitsal has decided to
place its online activities with LBi Lost Boys. This step means that
LBi expands its activities for Sara Lee to include the Household &
Body Care division.

LBi will be developing the firm's online strategy in the coming
period. In the autumn, the partnership will launch its first feat in
the shape of the new website, which is a continuation of the
communication platform 'Zwitsal, we weten hoe het voelt' ('Zwitsal,
we know how it feels').

As the online partner for Sara Lee International, LBi already bears
responsibility for the online activities in the Coffee & Tea
division. Besides handling the online campaigns for Douwe Egberts,
Senseo and Pickwick in the Netherlands, LBi also takes care of the
worldwide roll-out of these brands' websites.

For further information please contact:
AnneMieke Deering, Press contact, LBi Lost Boys
+31 20 460 2982, annemieke.deering@lbi.lostboys.nl
Sarah van Praagh, Press contact, LBi UK
 +44 20 7063 6465, Sarah.VanPraagh@LBi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com

About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs over 1,500
professionals located primarily in the major European, American and
Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,
London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed
on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:
LBI).
www.lbi.com