Contact Information: Contact Information: Katie Delach Hart-Boillot, LLC 781-893-0053 Ext. 19 kdelach@hartboillot.com
Hart-Boillot Public Relations Expands Business-to-Business Client Roster
Data Protection Services Company and Automated Software Quality Pioneer Choose Hart-Boillot to Lead US Media and Creative Efforts
| Source: Hart-Boillot
WALTHAM, MA--(Marketwire - June 11, 2009) -
Hart-Boillot, an advertising and public relations agency specializing
in clean- and high-technology, medical, and higher education markets, today
announced its appointment as public relations agency-of-record for Venyu and PRQA, two companies immersed
in the business-to-business technology industry. Venyu and PRQA join a
growing list of companies choosing Hart-Boillot to deliver media relations
and brand development services.
Venyu, a Baton Rouge-based company formed by the recent merger of
AmeriVault and Network Technology Group, Inc., delivers commercial-grade,
customizable solutions for data protection, availability, and recovery for
small-to-medium sized businesses. The company provides off-site, accessible
and reliable data protection and recovery alternatives, eliminating the
need for courier services, back-up tape, and on-premise hardware.
With headquarters in Boston and the UK, PRQA is a worldwide leader in the
assessment of software quality through automated source code analysis and
development process improvements. PRQA specializes in coding standard
development, automated coding standard enforcement, code review, software
inspection, and source code analysis.
"In a technology sector crowded with new companies trying to differentiate
themselves with style and no substance, it is imperative that our Public
Relations and Marketing efforts demonstrate strategic thinking and
successful campaign implementation at every turn," said Paul Blundell, CEO,
PRQA. "Hart-Boillot's team of experts delivers reliable, proven services
that enable us to focus on our core business."
"When selecting a public relations firm to help launch the Venyu brand, we
looked for a team with deep PR and business knowledge that could serve as a
seamless extension of our marketing team and get us off the ground
running," said Scott Thompson, CEO, Venyu. "Within a matter of weeks,
Hart-Boillot arranged for us to meet with some of the top media and
analysts covering our industry to unveil our new brand and solidify our
position as a leading provider of data protection and recovery solutions."
Following the success of its recent brand launch, Venyu is expanding its
public relations engagement with Hart-Boillot to include web, creative and
brand development services.
"Through our work with companies across the technology and services
continuum, it is clear that companies now place a greater value on PR and
Marketing partners who possess a strong business acumen that transcends
markets," said Dawn Sullivan, Managing Director of Public Relations,
Hart-Boillot. "Venyu and PRQA are leaders in their respective industries
with offerings that challenge the status quo. We look forward to working
with both companies to develop and execute PR and creative strategies that
communicate their unique brand attributes and move audiences to action."
About Venyu
Venyu is a premier provider of data protection, recovery, and availability
services tailored to support the recovery objectives and service levels
companies require to stay competitive. Venyu's progressive portfolio
includes online data backup, physical and virtualized recovery solutions,
managed hosting, SaaS, and co-location services. Venyu is backed by
geographically-diverse, Tier IV data centers, highly-qualified technicians,
and iron-clad security controls. For more information about Venyu, please
visit www.venyu.com.
About Programming Research
PRQA | THE PROGRAMMING RESEARCH GROUP pioneered the application of
language-based analysis technology to automatically enforce coding
standards -- so you can build better software. Established in 1986, the
company is recognized as "the coding standard expert" by leading software
developers, industry experts and standards organizations worldwide. PRQA is
known as the thought leader for developing and implementing best practices
in today's demanding software development environment -- its proven
expertise in coding standard development, automated coding standard
enforcement, automated code review and software inspection and source code
analysis is simply unmatched. PRQA products include QA C™, QA C++™,
QA J™, QA MISRA™, QA JSF++™ and QA HICPP™ (HIGH INTEGRITY
C++™) which can be found wherever software quality is paramount, coding
standard compliance is mandated, high-integrity code is essential,
developer productivity is key and project success rates are critical. PRQA
has corporate offices in the UK, USA, India, Ireland and the Netherlands,
complemented by a worldwide distribution network. Find out more at
www.programmingresearch.com.
About Hart-Boillot, LLC
Hart-Boillot was founded in 1999 as a business-to-business advertising,
public relations and graphic design agency. Hart-Boillot's clients include
Confirmit, ContextVision, Coghlin Companies, EMC, PRQA, Soapstone Networks,
Tail-f Systems, the Messaging Industry Association (TMIA), Vicor
Corporation, Harvard University, Northeastern University and others. To
learn more about Hart-Boillot, please visit www.hartboillot.com, or call
781-893-0053.