LONDON, June 16, 2009 (GLOBE NEWSWIRE) -- WeROK, the advertising-funded, free to download and free to use mobile/web converged services application, launched last month by ROK Entertainment Group and Wi-Fi mapping company WeFI, has added free mobile games to its roster of web-enabled mobile services.
In addition to free Mobile TV streamed on demand via Wi-Fi and free email, WeROK users are now able, in what ROK believes to be a first for the mobile entertainment industry, to download a selection of high quality games to play on their mobile phone free of charge, over Wi-Fi, via the internet.
WeROK, compatible with Nokia S60 devices, is free to download at www.werok.net and is free to use. WeROK automatically scans for the Wi-Fi hotspots and logs onto the strongest free-access hotspot within range, enabling the user to utilise a variety of web-enabled services contained within the application such as free Mobile TV, free mobile email and low-cost text services.
WeROK's suite of mobile games has been sourced from leading rich-media ad-network innerActive, providing a non-intrusive manner of in-game ad serving. The ads are retrieved via Wi-Fi and may be targeted based on player demographics, location and contextual awareness to each game.
"We have already seen a fantastic level of interest in WeROK driven, largely, by our free Mobile TV service," said Jonathan Kendrick, Chairman and CEO of ROK "and we are confident the addition of free mobile games -- in what we understand is a worlds first in mobile entertainment -- will serve to further boost the popularity of WeROK globally."
WeROK is connected to WeFi's globally-mapped database of more than 24 million Wi-Fi hotspots, and locates the best free Wi-Fi connection automatically.
About ROK Entertainment:
Founded in 2004, ROK Entertainment Group is a mobile technologies, applications and services development company. Headquartered in the UK, ROK is best known for its award-winning mobile TV services and has 5 patent awards and more than 40 further patent applications in place. For more information, please visit: www.rokent.com.
The ROK Entertainment Group logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5361
WeROK is compatible with the following devices: NOKIA E51, E55, E60, E61, E61i, E63, E65, E66, E70, E71, E75, E90, N78, N79, N80, N81, N81 8GB, N82, N85, N86, N92, N93, N93i, N95, N95 8GB, N96, 5630, 5800, 6710, N97
Forward-Looking Statement
The information contained in this news release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the Group's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the Group's control.