Contact Information: Contact: Victor Vega Alien Technology Marketing Director Phone: 408-782-3930
Alien Technology(R) Secures RFID Garment Tracking Application With G&P Net of Italy
| Source: Alien Technology
MORGAN HILL, CA--(Marketwire - July 7, 2009) - Alien Technology proudly announces its
newest million plus tag RFID garment tracking installation in Europe. Alien
teamed with Aton to provide a complete end-to-end RFID traceability
solution for leading apparel designer and manufacturer, G&P Net, the
producer of brands such as GeoSpirit and Peuterey. G&P Net needed to
control channel efficiencies and enhance supply chain visibility throughout
Europe, so they approached Aton for a complete hardware and software
solution.
Explains Otello Azzali, Aton Vice President: "It was an honor to work with
such a high profile brand manufacturer. Their main objective was to
optimize logistics and provide 100 percent traceability of their coats,
jackets, trousers and shirts from manufacturing through distribution. RFID
has provided considerable operational efficiencies for both in-coming &
out-going goods, as well as warehouse inventory management. The solution
included a comprehensive middleware software solution which provides G&P
Net complete traceability from production to retail inventory control."
Adds Stephen Crocker, Alien sales/channels director: "G&P Net chose our
high performance readers, and Higgs™-3 based inlays to tag each garment.
This combination resulted in superior system performance, providing
virtually instantaneous reads of more than 300 garments packed in a
shipping box as they leave the production site, translating to huge labor
and time savings."
Adds Luca Isidori, ICT Manager at G&P Net: "We previously didn't have
adequate control of our distribution channels or the grey market, but now,
with the Aton and Alien RFID item level tagging solution, we have 100%
supply chain inventory and channel management control. Now we can take
inventory in just a fraction of the time and we have implemented monthly
inventory checks at all of our channel retail stores. This increased
visibility greatly reduces out-of-stocks which leads to better sales
turnover and results in a win-win situation for everyone."
Mr. Crocker summarizes: "Alien has now completed over half a dozen major
garment RFID item level tagging installations throughout Europe,
representing millions of inlays per year. From Lisbon to Istanbul, apparel
manufacturers and retailers continue to specify our field proven UHF reader
and diversified EPC compliant UHF tag line into their applications. Alien
has quickly become the go-to RFID solutions provider to the retail/clothing
sector and we are privileged to work with leading garment manufacturers
such as G&P Net.
About Aton
Aton S.p.A. has twenty years experience in Mobile and Wireless applications
providing strategic solutions and managed services for the Mobile
Workforce. Aton provides solutions for customers managing a mobile
workforce to control and improve their field workforce efficiency and
performance. For more information, please visit http://www.aton.eu/
About G&P Net
G&P Net SpA designs, produces and distributes a complete line of clothing
under the trademark Peuterey, and a coat line under the trademark
GeoSpirit. Both brands enjoy an excellent-quality market brand position.
Distribution is exclusively through high-level clothing shops. Peuterey &
GeoSpirit collections have had extraordinary commercial success, reaching
sell-out rates close to 100%. For more information please visit
http://www.peuterey.it/ and http://www.geospirit.it/.
About Alien Technology
Alien Technology is a leading provider of UHF RFID products and services,
including RFID Integrated Circuits, inlays, readers, and a comprehensive
RFID educational curriculum. Alien was founded in 1994 and is headquartered
in Morgan Hill, California, with its subsidiaries Alien Technology Asia
(ATA) in South Korea and Quatrotec in Millbrae, California. The RFID
Solutions Center is located in the Dayton, Ohio region. Alien maintains
sales offices in the US, Europe, and Asia that support a global channel of
committed solution partners.
Learn more about Alien's award-winning Higgs-3 RFID IC, our
performance-leading Squiggle® inlay product line, and the renowned RFID
Academy by visiting us at: www.AlienTechnology.com.
Alien, Alien Technology, the Alien logo, Higgs, and Squiggle are trademarks
or registered trademarks of Alien Technology Corporation in the United
States and other countries.