Dutch Railways chooses LBi Lost Boys again!

PRESS RELEASE
Stockhom/Amsterdam, 8 July 2009

More than twenty agencies recently responded to the European
tendering procedure issued by the Dutch Railways (NS) in its search
for a web design agency.  After a number of rigorous selection
rounds, the three remaining agencies were asked to tackle the NS'
long-term online strategy and develop a solution for a case study. Of
the three competitors, LBi Lost Boys emerged as the winner.

For LBI Lost Boys the challenge was even greater since they have been
fulfilling this role for the NS since 2005. Last year the redesign of
NS.nl, for which LBi Lost Boys was responsible, was launched.

Emmelien Kneppers, strategist at LBi 'As you can imagine, such a
procedure was not easy for us as the current partner. On the other
hand, of course, this was the perfect opportunity to rethink how we
look at the challenges confronting the NS. In doing so, we focused on
our advantages: our active involvement with the NS brand and our
passion for the online medium. A lot will be going on at the NS in
regard to their online activities in coming years, and we think it's
fantastic that we can be part of this.'

The efforts of LBi Lost Boys, just as those of the other agencies,
were carefully considered on the basis of the contracting criteria
established by the NS. Ultimately, LBi Lost Boys was selected again.

Ingrid Thomassen, Head of multichannel management at NS 'We already
knew that we were working with a top-notch agency. It was nice to see
that this could also be demonstrated on the basis of objective
criteria. We expect Lost Boys, with all their expertise and
enthusiasm, to be supporting us in our online activities for years to
come.'

For further information please contact:
Patrick Boom, LBi Lost
Boys

+31 20 4604500, patrick.boom@lbi.lostboys.nl
Ingrid Thomassen, NS Head of multichannel management
ingrid.thomassen@ns.nl
Sarah van Praagh, Press contact, LBi UK
 +44 20 7063 6465, Sarah.VanPraagh@LBi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com


About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs over 1,500
professionals located primarily in the major European, American and
Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,
London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed
on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:
LBI).
www.lbi.com