BOSTON, MA--(Marketwire - July 8, 2009) -
Aberdeen
Group, a Harte-Hanks Company (
NYSE:
HHS), provides clarity in
supporting enterprise applications through a new report, "
Monitoring the End-User Experience: Improving
Business Performance through Application Management." As the
application delivery chain has become more complicated, providing key
applications to end-users represents a greater challenge. In response, this
report provides insight on understanding the end-user's needs for using
enterprise applications.
By focusing on the user, rather than simply using technical measurements,
top-performing companies achieved strategic benefits. The top 20% of
respondents in this research initiative were over twice as likely to
improve brand reputation and 75% more likely to improve employee
productivity.
"Companies must protect their brand and increase employee productivity to
maximize performance," said Hyoun Park, research editor, Aberdeen. "By
taking a mature approach to web and application performance, organizations
can obtain real business value rather than an artificial standard of
technical excellence."
A complimentary copy of this report is made available due in part by the
following underwriters: Gomez, Knoa Software, ManageEngine, and Quest
Software. To obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5897.
Visit
Research.Aberdeen.com for
additional access to complimentary
Information Technology Research.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the past
two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Hyoun Park
Aberdeen Harte-Hanks
(617) 854-5385
Hyoun.park@aberdeen.com