Preggioni Appoints YOUnison Exclusive Master Agent for Magneat Consumer Electronics Accessory Product Line in North America

MINNEAPOLIS, MN--(Marketwire - July 21, 2009) - YOUnison (www.younison.com), the value-added master agent for some of the world's coolest products, today announced it has been appointed exclusive master agent by Preggioni, a design and innovation firm based in Reykjavik, Iceland. YOUnison is chartered with establishing a leading market presence in North America for Magneat™, the ultimate headphone wire manager for iPods, MP3 players, mobile phones, and other portable digital devices.

Magneat is a fashionable yet highly functional consumer electronics accessory for the ultimate in headphone wire management. Its elegant yet simple two-part design consists of a circular, wraparound headphone wire storage device along with a powerful magnetic clip that combine to attach the Magneat to virtually any type of clothing. Annoying excess hanging wire, tangled wires, and wire storage problems when not in use are a thing of the past with Magneat. Now, users can easily organize and control the length, motion, and weight of their headphone or earbud wires, minimizing the risk of tangling and relieving the ears of the weight and hassle of the wires. Magneat is ideal for the fitness market, as well as outdoor, consumer electronics accessories, fashion accessories, music/entertainment, college bookstores, and a host of other markets.

Under the terms of the exclusive agreement, YOUnison will establish a strategic distribution channel throughout the United States, Mexico, and Canada encompassing distributors, sales agents, and retailers who will stock and sell the Magneat product line. YOUnison will also provide a wide range of value-added services including marketing, public relations, and logistics, while supporting retailers and e-tailers with order processing and fulfillment, inventory distribution, merchandising and a sales enablement portal.

"Magneat is a must-have accessory product that should be sold alongside every iPod, MP3 player, mobile handset, and related accessory," said Derek Peterson, CEO of YOUnison. "This product delivers a unique blend of fun, fashion, and function that sets Magneat apart as the pioneering leader in headphone wire management. Its brilliant design, patented magnetic fixation system, and must-have functionality combine to make a one-of-a-kind statement about each user's style, fashion sense, and appreciation for classic, innovative design."

Magneat is a new way to manage headphone wires while making a unique fashion statement. It is available in a variety of colors and design patterns that will constantly evolve and expand. Custom-printed editions are also available for corporate, premium, and promotional purposes.

"YOUnison is a natural fit for Preggioni because their sales acumen, established distribution channel relationships, and value-added services provide the keys to successfully marketing and selling Magneat in North America," said Dadi Agnarsson, CEO of Preggioni. "We've experienced great success in our home market of Iceland and Western Europe, and with YOUnison's market coverage, experienced team, and strong support infrastructure we know we can anticipate even greater market penetration throughout North America."

Magneat is currently distributed in retail outlets across Scandinavia, Europe, and Asia, as well as online at www.magneat.com. The MSRP in North America is $14.99 for the standard rainbow color collection and $19.99 for special design editions. The Magneat Fall 2009 Catalogue for North America is available online at www.younison.com/fall2009_catalogue.pdf.

Distributors, sales agents, and retailers throughout North America interested in receiving additional information about Magneat are encouraged to contact YOUnison at +1 952 934 2001 or via email at info@younison.com.

About YOUnison

YOUnison is a value-added Master Agent for some of today's coolest products with a specific focus on successfully introducing exciting, one-of-a-kind offerings to the North American marketplace. YOUnison's experienced team, established retail and channel relationships, and high-touch sales and marketing approach sets us apart as the partner of choice for achieving rapid and long-lasting mass market adoption and sales success. To discover how YOUnison's strategic value-added business model can help your unique product or service innovation achieve remarkable results throughout the United States, Canada, or Mexico, please call +1 952 934 2001, or email us at info@younison.com.

NOTE TO MEDIA: To request a Magneat for an editorial review or inclusion in a Holiday Gift Guide, please contact Susan Donahue at susan.donahue@skyya.com or at +1 646 454 9378.

Contact Information: Media Contact: Susan Donahue Skyya Communications +1 646 454 9378 www.skyya.com