MobiHand Launches BlackBerry "Deal-of-the-Day" Making It Even Easier to Discover and Buy Top-Notch Apps and Themes at Wallet-Friendly Prices


SAN MATEO, CA--(Marketwire - July 23, 2009) - MobiHand, Inc., a leading provider of mobile content and application stores, today announced the introduction of its BlackBerry "Deal-of-the-Day" program throughout its network of desktop app stores. The Deal-of-the-Day offers a new top-selling app or theme at a steep discount every day. In addition to the MobiHand's own and co-branded On-Device BlackBerry App Stores, the Deal-of-the-Day can now be found at MobiHand powered desktop app stores, including those associated with popular BlackBerry community sites.

The first set of ten "Deal-of-the-Day" offers includes games/entertainment, themes, apps for improving personal productivity and performance enhancers for the BlackBerry.

"With the number of apps rapidly growing in the various BlackBerry marketplaces, it's becoming important to offer new ways for developers to market their product," said Steve Howard, president and CEO of MobiHand, Inc. "Our Deal-of-the-Day program represents a real win-win because it lets developers highlight their products while consumers receive a continual stream of great deals."

Program Stirs Air of Excitement:

Developers have been quick to embrace the program. There are already 100 apps and themes queued up. Developers involved in the first set of ten apps include: Bellshare GmbH, BerryBow, eMobiStudio, Hedone Designs, Javatek Media, JC Designs - Gadgetbean, Magnum | Zimplifier, NikkiSoft, Swoosh Software, LLP, and TetherBerry.

Co-branded stores participating include CrackBerry.com, BlackBerryCool, BerryReview.com, BBGeeks.com, BlackBerryApps (BBForums) and BlackBerryRocks. Among the international partners are BlackBerryitalia.it and BlackBerryWorld.eu.

Win-Win for Customers too:

After the theme or app is purchased at the wallet-friendly, steep discount, it is delivered over the air (OTA) and installed automatically. From the On-Device App Store, checkout is optimized using a credit card with one-click convenience. From the Desktop stores, purchases can be made using a credit card or PayPal. And because MobiHand-powered stores maintain a record of every item purchased, if the need arises, the theme or app can be re-downloaded at any time.

For more information, visit the co-branded stores at the sites listed above or http://www.mobihand.com.

About MobiHand:

MobiHand, Inc. is a leading distributor of software and content for a wide range of mobile devices, including BlackBerry, Windows Mobile, Palm, Symbian and Android. With a catalog of over 15,000 mobile applications, media products, and subscription services from over 1000 content providers, MobiHand powers hundreds of co-branded app stores worldwide. The company delivers end-to-end services for the aggregation, marketing, purchasing, and provisioning of mobile content. MobiHand's best-in-class management platform, MobiReach, provides comprehensive tools for catalog management, localization, store design and administration, marketing and ad campaigns, and reporting. The company is headquartered in the San Francisco Bay Area. For more information about MobiHand, please visit http://corporate.mobihand.com.

Copyright 2009 MobiHand, Inc. All other product names, servicemarks, and trademarks mentioned herein are trademarks of their respective owners.

Contact Information: For more information or to obtain a reviewer's copy, contact: Annie Gladue MobiHand, Inc. 415-302-8990