ST. LOUIS, MO--(Marketwire - August 3, 2009) - Effective Aug. 1, the Taylor family of St.
Louis, owner of Alamo Rent A Car, Enterprise Rent-A-Car and National Car
Rental, launched a new corporate identity for its growing family of car
rental and other transportation businesses: Enterprise Holdings, Inc.
Going forward, privately held Enterprise Holdings will serve as the parent
corporation that operates Alamo, Enterprise and National, as well as the
company's portfolio of other businesses, including commercial fleet
management, used car sales, commercial truck rental and WeCar car sharing.
The launch of Enterprise Holdings also marks the last major step in the
integration process following the Taylor family's acquisition of the Alamo
and National operations in 2007. The three car rental service brands will
remain unique under the new structure, however, and will continue to focus
on distinct customer segments. Front-line employees and their customers
will see few changes, as airport and neighborhood locations retain their
current signage and trade dress, and consumers will continue to reserve
vehicles through brand-specific Web sites.
"Bringing together this strong family of brands has made us the most
complete service provider our industry has ever seen, so we needed a name
that captured that strength and sense of completeness," said Andrew C.
Taylor, chairman and chief executive officer of Enterprise Holdings. "We
believe Enterprise Holdings does just that. 'Enterprise' has come to be
synonymous with our company's heritage and industry leadership, and
'Holdings' speaks to the breadth and depth of all the services we offer.
"The Enterprise Holdings identity enables us to speak with one unified
voice to our communities and employees, as an industry leader and to those
customers and business partners who need more than one of our service brand
offerings," Taylor said. "But, just as important, it gives us the
flexibility to keep giving Alamo, Enterprise and National customers the
service, value and convenience they expect from the service brands they've
come to know and trust."
Patrick Farrell, the company's vice president of marketing and
communications, said, "Along with developing the Enterprise Holdings name
and a visual identity system to express it, we've also taken this
opportunity to better articulate the attributes that define us as a
company. It's a way of helping us ensure that whatever we do for
customers, under whatever brand may be on our business card, we do it as
part of a proud and committed corporate family."
The attributes that define Enterprise Holdings and characterize what its
retail brands have in common are:
-- Heritage -- Enterprise Holdings has a rich and distinctive heritage.
It has grown through hard work and entrepreneurship, from the tiny
operation that founder Jack Taylor started in the lower level of a car
dealership to a $13-billion, multi-national industry leader.
-- Leadership -- Enterprise Holdings is the market leader at the airport
and in neighborhoods because of steady leadership at the top, combined with
a consistent ability to understand customers' needs and exceed their
expectations.
-- Financial Stability -- The company's financial strength and stability
are unmatched in the industry, thanks to a conservative and disciplined
long-term management approach.
-- Customer Service -- Making sure customers are completely satisfied is
at the heart of Enterprise Holdings' success and will continue to guide the
company moving forward.
-- Great Employer -- Enterprise Holdings is committed to maintaining its
reputation as a good place to work -- offering an attractive combination of
hands-on training, opportunity for advancement and strong values, which
allows the company to consistently attract and retain the best talent.
-- Corporate Citizenship -- Enterprise Holdings is an engaged corporate
citizen, committed to managing a sustainable business and to making a real
difference in its communities and all the parts of the world it touches
with its business.
For more information on Enterprise Holdings, visit
www.enterpriseholdings.com.
About Enterprise Holdings
With industry-leading rental car brands including Alamo Rent A Car,
Enterprise Rent-A-Car and National Car Rental, Enterprise Holdings owns and
operates the largest fleet of passenger vehicles in the world today -- more
than 1 million cars and trucks. Other Enterprise business lines include
Enterprise Fleet Management, Enterprise Commercial Truck Rental, Enterprise
Car Sales and WeCar car sharing.
Enterprise Holdings, headquartered in St. Louis, operates a network of more
than 8,000 car rental locations in neighborhoods and at airports worldwide
and is the most comprehensive service provider in the industry,
unparalleled in size, strength and stability. In North America, Enterprise
Holdings is part of a global strategic alliance with Europcar, creating the
world's largest car rental network.
Contact Information: For more information, contact:
Christy Conrad
Enterprise Rent-A-Car
314-512-2706
Becky Vollmer
Fleishman-Hillard
314-982-9198