DEERFIELD BEACH, Fla., Aug. 3, 2009 (GLOBE NEWSWIRE) -- Boca Java, Inc., a leading retailer of fresh-roasted gourmet coffee, announced today they have passed the 6 million cup point of coffee sent to troops serving overseas.
In 2003, Boca Java, Inc. began an initiative to donate their fresh-roasted coffee to U.S. troops serving globally. What launched as "Operation Million Cup" was such an overwhelming success that its initial goal of an ambitious one million cups has now exceeded an extraordinary six million cups. The program continues to enjoy major support from Boca Java customers.
"We're at a point where we're pinching ourselves to see if this is all just a dream," said Kevin Holbrook, President, Boca Java, Inc. "Our customers have risen to the occasion of helping us support the troops to such an unimaginable extent that it really does seem like a dream. With their help, we have been able to bring so many of our soldiers some comfort from home."
The company matches customer donations of coffee bag for bag and ships it at its own expense to troops all over the world. They even feature a coffee blend developed with U.S. troops in mind called "Brew of Bravery." Responses from service people are received on nearly a daily basis -- soldiers routinely express their surprise and gratitude for the unexpected coffee packages. In the words of Lt. Col. Mitch B., "There are two things I look forward to in the morning: a good cup of Joe and no reports of injuries during the night."
"You have no idea how much a simple cup of good brewed coffee means to the men and women serving in these very dangerous and harsh environments," said Holbrook. "We proudly hang the American flags they send as thanks from the ceiling of our facility -- flags that were flown in Iraq and Afghanistan. Seeing them is truly a majestic, emotional experience. Every single one of our employees is passionate about the program, and we have constant reminders of why we will continue to serve even more."
For more details about the Operation Million Cup or to make a donation, visit https://www.bocajava.com/support_the_troops.jsp.
About Boca Java
Since its inception in 2002, Florida-based Boca Java, Inc. has grown into a premier provider of artisan roasted coffee. The company selects all of its handpicked beans from the top 2% of Arabica beans available from renowned growers worldwide, and has fine-tuned its technique of small-batch roasting to ensure quality and consistency across all of its offering. Its traditional, hands-on Roastmasters craft fresher, higher-quality coffee than most specialty coffee retailers are able to deliver. Boca Java also carries a full line of handpicked teas, gourmet food, brewing accessories, and gifts. For more information, visit www.bocajava.com.