Contact Information: Media Contact: Kelly Brieger KBPR 650-704-1748
Bloggers, Reporters, Website Owners, Publishers Can Insert Silobreaker Visual Graphics to Display News
Silobreaker Launches Easy-to-Deploy Widgets; Takes Less Than Five Minutes; Unique Graphical Representation Sets Silobreaker Apart
| Source: Silobreaker
LONDON--(Marketwire - August 11, 2009) - Smack dab in the middle of news aggregation and
killer search -- offering unique visual graphics -- Silobreaker is designed to bring the
next level of news delivery to offer people of all demographics the global
news they seek for a myriad of purposes.
Pulling from approximately 15,000 sources, Silobreaker offers worldwide
news in headline form, video, quotes, and unique, useful graphics including
Hot Spots, Network, Trends, and 360°. Today, Silobreaker's offering of free and easy to
deploy widgets helps bloggers, reporters and web owners of all kinds to
download and display Silobreaker's unique set of graphics including Network, showing associated relationships in the news, or In Focus,
showing an easy to read summary of the most related names to any news story
or topic. Available today, Silobreaker's basic widgets, displaying the
world's top news, are free to anyone. Publishers and other content owners
can license a widget to feature its own content using Silobreaker's award
winning graphical representation of the news. To view a short video
demonstrating the ease of deployment, please visit
http://www.youtube.com/watch?v=DacSN9YQ760.
"Free news search requires too much reader input to find the right stories,
at the right time, in the right format. And, 'list' results pages can be
arduous, with clicks to-and-fro various stories," commented Kristofer
Mansson, Silobreaker CEO. "Paid services are not feasible for the average
consumer; and people are really looking for sense-making tools rather than
more information."
The dwindling bundle of paper that lands on doorsteps everyday is fast
becoming a thing of the past -- day old, single point-of-view news does not
foot the bill when the web is at our fingertips. And, although a visit to a
single publisher like CNN or BBC is still preferred by many, more and more
readers also want to understand what is being written around the world,
especially when looking into global topics such as swine
flu, President
Obama's healthcare plans, the latest developments in Iran or in
the telecom
sector, advances in stem cell research or developments on
electric vehicles. In addition, Silobreaker's use of graphics to show
the findings around news topics makes it easier to follow the news, without
the need for time-consuming and information-overload search.
"Web owners of all kinds can easily deploy our news widgets on their sites
to provide readers with interesting and new ways to look at the news. We
are excited about the future of news delivery and look forward to seeing
how our customers take advantage of our technology," concluded Mansson.
5 Ways to Use Silobreaker Widgets:
1. To engage its readers more, an online newspaper shows Silobreaker
Network Widget on the front page of its business section to display
connections and associations between people and companies and to help
readers explore the business news. The Network is based on the newspaper's
own articles and any mouse-over or click-through navigates the reader
within the newspaper's site.
2. To keep track of its competition, a company in the renewable energy
sector posts Silobreaker In Focus Widget on its intranet for three of its
main competitors. The In Focus Widget keeps track of the most relevant
people, companies, topics, places and keywords and becomes the lens through
which employees and management can easily monitor the news around each
competitor.
3. Offering news services on the latest video games, a popular blogger
decides to embed and display the Silobreaker In Focus Widget to provide the
latest news to improve the quality of global coverage and knowledge to his
readers.
4. Wanting her class to stay updated on climate change, a high-school
teacher places Silobreaker Network Widget on the school website to give
students live access to "who is who" and "what is what" in the news around
global warming.
5. Raising awareness around global injustice, a non-governmental
organization uses Silobreaker Network Widget on its website to show
connections and associations around the key-phrase "human rights
violations" to name and shame those involved as well as highlighting those
fighting against it.
About Silobreaker
Combining news aggregation with killer search and rich, graphical
representations of the news, Silobreaker provides insight by finding and
reading the news like a person does. It recognizes people, companies,
topics, places, and keywords; understands how they relate and puts them
into context. The visual presentation -- similar to a physical newspaper
with online benefits -- allows people to naturally view connections, trends
and topics or navigate deeper into personal, relevant stories. Pulling
content from ~15,000 news, blog, research, and multimedia sources,
Silobreaker's engine is focused on finding and connecting related data in
the information flow. Providing "Insight as a Service," Silobreaker's
award-winning combination of search, news aggregation, and unique graphical
representation helps everyone in their quest for knowledge and current
events. Please visit www.silobreaker.com
-- tell us what you think.